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- MAA Ad of Week: AKQA for gamer platform Discord
- Remembering ‘infomercial king’ Ron Popeil of Ronco
- Now New Commercial Arts heads to Glasgow
- Many thanks to all the supporters of free MAA journalism
| MAA Ad of Week: AKQA for gamer platform Discord Posted: 30 Jul 2021 01:14 AM PDT This particular plaudit shouldn’t always go the advertiser and agency with the biggest budget but, when large sums are spent well, the result can be pretty spectacular. Gamer platform Discord is trying to take on the Facebooks and TikToks of the social media world and therefore armed its agency AKQA with funds enough for five ... The post MAA Ad of Week: AKQA for gamer platform Discord first appeared on More About Advertising.  |
| Remembering ‘infomercial king’ Ron Popeil of Ronco Posted: 30 Jul 2021 01:02 AM PDT In an era when adland and its denizens are inclined to take themselves and their world somewhat seriously – I see that sports marketing agency Dark Horses has produced an “open-source” menopause policy, which is a bit of a stretch although doubtless useful – it’s as well to occasionally remind ourselves that advertising and marketing ... The post Remembering 'infomercial king' Ron Popeil of Ronco first appeared on More About Advertising.  |
| Now New Commercial Arts heads to Glasgow Posted: 29 Jul 2021 11:59 PM PDT New Commercial Arts, the one-year old London agency which has already bagged Halifax, Moneysupermarket and Vodafone international among others, is opening a “hub” in Glasgow, building on its relationship with the famous Glasgow School of Art. The new operation, housed in The Briggait (below), a former fish market in the Saltmarket area of Glasgow containing ... The post Now New Commercial Arts heads to Glasgow first appeared on More About Advertising.  |
| Many thanks to all the supporters of free MAA journalism Posted: 28 Jul 2021 07:16 PM PDT Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Better times, we hope, are among us but this revenue will continue to play an ... The post Many thanks to all the supporters of free MAA journalism first appeared on More About Advertising.  |
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