Ads of the World™ |
- Logitech: Defy Logic
- Oreo: Hey You, Get Some Oreo
- Pilsener: ORGULLO CUENCANO
- Teleflora: #LoveOutLoud
- Seabourn: This is Your Moment
- IGA: The Athlete
- Hypo Bleach: Detty December, Hypo January
- Specsavers: That’s Specsavers Love
| Posted: 27 Jan 2022 01:14 PM PST  Logitech today announced the next chapter of the company's Defy Logic brand campaign, launching an anthem video featuring pop sensation and trailblazing icon Lizzo and previewing a new song, "Special." Logitech's Defy Logic campaign inspires and encourages us to embrace individuality and champions those defying expectations as they pursue their passions and define the new logic of tomorrow. |
| Posted: 27 Jan 2022 12:58 PM PST         Let's pause what's happening for a moment and just get some Oreo. |
| Posted: 27 Jan 2022 11:03 AM PST       Pilsener, the Ecuadorian beer, pays homage to all the Cuencano fans and decides to impregnate all its history in a limited edition of beer in 6 commemorative bottles. |
| Posted: 27 Jan 2022 10:17 AM PST  Teleflora, the world's leading floral delivery service with other 10,000 florist shops in their network throughout North America has launched their Valentine's Day campaign. Teleflora partnered with Emmy Award-winning host, comedian, and author Loni Love to encourage women to #LoveOutLoud this Valentine's Day and uplift others in their lives. Throughout our digital lives we overshare everything, except our feelings for the ones we love. In its newest campaign, "Love Out Loud Truck," Teleflora is encouraging you to go overboard and shower the special people in your lift with love - one handmade, hand-delivered Teleflora bouquet at a time. In the ad spot, Loni takes to the streets of Los Angeles in Teleflora's Love Out Loud truck to surprise women and share unexpected compliments and bouquets. We see heartwarming moments of how flowers and a special gesture can bring people together and start a movement. As Love journeys around the city, something beautiful happens — women start complimenting one another and the rest is all smiles and tears. Part of Collection |
| Posted: 27 Jan 2022 09:33 AM PST  Ultra-luxury cruise company Seabourn recently launched its first marketing campaign created by women-owned marketing agency Grace Creative. Grace Creative won the AOR account in July after a competitive pitch against ten other agencies. In a first for Seabourn, the global campaign targets women aged 50 and older, which is also the audience Grace Creative specializes in. It's also a key demo for cruise marketers: women 50-plus make 87% of the travel decisions and have $19 trillion in assets. The objective is to redefine the concepts of luxury and cruising for active and accomplished younger Boomers and older Gen- Xers. Psychographically speaking, the 50-plus audience Seabourn seeks is awaiting adventure, purpose, and elevated, transformational experiences |
| Posted: 27 Jan 2022 08:00 AM PST  As a sponsor of Team Canada at the Beijing 2022 Olympic and Paralympic Winter Games, IGA has partnered with creative agency Sid Lee to create a new short animated film. Titled "The Athlete", this 60-second message is the surprise follow-up to their holiday tale "The Trophy" released in November of last year. This second film highlights the importance family has in motivating athletes in their daily lives. Beyond sports ability, food is often at the heart of family togetherness allowing values and passion to be passed from one generation to the next. |
| Hypo Bleach: Detty December, Hypo January Posted: 27 Jan 2022 07:47 AM PST    December is a peculiar month as it comes with loads of activities and shenanigans which earned it a notorious appellation - 'Detty December'. The prints play up the sober and cautious mood of January which starkly contrasts the 'wild and free' mode of December. In summary, the idea simply says 'whatever you were up to in December, Hypo promises to help you clean it up by January. |
| Specsavers: That’s Specsavers Love Posted: 26 Jan 2022 10:42 AM PST  Specsavers, the world's largest optometrist-owned and -led business, which recently began its Canadian expansion in British Columbia, has launched its first integrated marketing campaign in Canada. Titled 'That's Specsavers Love', the campaign aims to charm Canadians with the brand's signature wit while emphasizing the company's purpose of changing lives through better sight. The optometry leader introduces itself to Canadians with signature wit and captivating creative bringing to life the company's promise of better eyecare for all in a multi-channel campaign. |
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