Ad Tech Daily

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• Brands and Publishers Build Direct Relationships to Tackle Data Deprecation
• Criteo Retail Media Announces Expansion of API Partner Program
• Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Brands and Publishers Build Direct Relationships to Tackle Data Deprecation Posted: 14 Apr 2021 08:53 AM PDT New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%) of brands are concerned that consumers will decline data consent  41% of brands say they still rely mostly or exclusively on third-party data and 36% are still building first-party data […] The post Brands and Publishers Build Direct Relationships to Tackle Data Deprecation appeared first on Ad Tech Daily.

Criteo Retail Media Announces Expansion of API Partner Program Posted: 14 Apr 2021 08:38 AM PDT Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, […] The post Criteo Retail Media Announces Expansion of API Partner Program appeared first on Ad Tech Daily.

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc Posted: 14 Apr 2021 07:10 AM PDT Verification Highlights Audiencerate’s Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organisations maintain industry-established principles and standards for protecting personal data. “We are thrilled and proud to have […] The post Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc appeared first on Ad Tech Daily.

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