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• BBH wins “sustainable” deodorant Wild
• Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather
• Olympics sponsors face $100m ad quandary

BBH wins “sustainable” deodorant Wild Posted: 31 Jan 2022 03:06 AM PST BBH seems to have upped its new business game and it’s been chosen, without a pitch, to handle sustainable deodorant brand Wild. Wild launched last year and and is already expanding internationally, starting with Germany as its first key market outside the UK and Ireland. BBH London's first work for Wild will go live this ... The post BBH wins "sustainable" deodorant Wild first appeared on More About Advertising.

Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather Posted: 31 Jan 2022 02:41 AM PST Super Bowl LV1 in a couple of weeks will be the highest=grossing yet and long-time halftime sponsor Pepsi is pulling out all the stops with a stellar line-up of rappers headed by the ever-reliable Snoop Dogg (not something that you always say about rappers.) By Radical Media, with Jay-Z’s Roc Nation. Pretty good, given that ... The post Pepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the weather first appeared on More About Advertising.

Olympics sponsors face $100m ad quandary Posted: 31 Jan 2022 01:52 AM PST Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and much else besides) but spectators are severely restricted because of China’s zero-Covid policy. There isn’t ... The post Olympics sponsors face $100m ad quandary first appeared on More About Advertising.

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