Sunday, April 11, 2021

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Mark Read of WPP on What’s Next for the Agency Business

Posted: 10 Apr 2021 07:58 AM PDT

WPP’s CEO, Mark Read, calls the shots. Given that he leads the world’s largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent […]

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