Ads of the World™ |
- Misu Pet & Food: Balconies
- Krungsri Auto / Car4Cash: Come Back
- KFC: Gold Rush
- Savanna Cider: My Friend
- Wally: Lost Bills
- Samsung: Tallk
- Mitch&Me: Dogs were the first
- Surf Excel / Hindustan Unilever Limited: Rang Achhe hai!
| Posted: 11 Apr 2021 06:43 PM PDT Venezuela, like the rest of Latin America, is experiencing a second wave of Covid. Many people live alone in full confinement. What better time to adopt a great companion. |
| Krungsri Auto / Car4Cash: Come Back Posted: 11 Apr 2021 06:34 PM PDT ![]() Today, many people are facing challenges in their lives, and the smiles we once had are slowly fading away. Car4Cash, the market leader for financing loans through personal cars, wanted to bring back those smiles from car owners. Therefore, we offered them a great deal; 1. A car still paying off installments could take out a loan. 2. Big motorcycles could take out a full loan amount. and 3 Car4Cash Protect, an insurance that covered automotive parts. These great deals were presented in a new film titled "Come Back", featuring Uncle Khom, Thailand's favorite comedy superstar. The film helped bring out laughter and provided an encouraging message for the audience during tough times, "go through those challenges in life… with a smile." |
| Posted: 11 Apr 2021 06:15 PM PDT ![]() Fast food chain KFC will be celebrating 50 years of sharing its famous Original Recipe™ in South Africa and to celebrate its golden anniversary not only did it turn its first ever restaurant GOLD overnight but has South African fans hunting for up to R50 million (over $3.3 million) in real gold tokens. And its Gold Rush with a digital twist. Not only can South African customers stand a chance to win just by purchasing any KFC Golden Bucket, but the South African marketing team have also launched an Augmented Reality (AR) 'KFC Gold Hunt' for Vatoms – a first for the local market - where fans can stand a chance to win additional prizes and KFC menu items, as well as MORE real gold. By registering on the KFC Gold Hunt site (www.kfcgoldhunt.co.za) and, using a smartphone, Golden Buckets can be found, viewed and caught in Augmented Reality, which are then kept in a Gold Vault until revealed and redeemed. However, true to KFC's digital agility and distinctive focus one experience, the hunt innovation goes beyond that as unlike standard AR campaigns where visuals are layered over 'reality' KFC Golden Buckets will actually be Vatoms – unique digital objects. So, for the first time locally, the element of relative scarcity will also be introduced to a marketing execution. As South Africans 'dig in' for their chance to win their share of R50 million in gold, to add to the shine – the first store in the country, situated in Orange Grove, Johannesburg (also known as the city of gold in South Africa) got its gold makeover – literally overnight. The restaurant has been serving the brand's famous fried chicken in the perfected secret recipe of 11 herbs and spices since it first opened in 1971, serving approximately 150 000 customers every year or 7.5 million customers since inception. |
| Posted: 11 Apr 2021 06:05 PM PDT ![]() We don't need a name to be friends. We just default back to factory settings. As we emerge from lockdown, we are all so happy to see our friends. Even the ones whose names we don't know. This was the insight brought to life in a new spot for, Savanna Cider, South Africa's no. 1 cider. Known for its witty and unapologetic commentary on the ironies and nuances of South African life, it turns its attention to the 'My Friend' Zone. Not the one you are probably thinking about (sitting on your couch surrounded by wet tissues after your crush rejects you) – the other kind; the multiple friends South Africans tend make going around their daily business. The barman, the receptionist arriving at the office park at the same time as you every morning, or that regular spotting you a mile away to help you carry your bags. Each person becomes your friend, buddy, sweetie, bro or love. This is all good and well but one crucial question never gets asked: "What is your name?" This light-hearted perspective on life and the introduction of the line of Siyavanna, South Africa – "We get you; we are on the same page" – has enabled Savanna to effortlessly tap into everyday situations. |
| Posted: 11 Apr 2021 05:59 PM PDT ![]() |
| Posted: 11 Apr 2021 05:48 PM PDT ![]() ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all. A cruel disease that affects everyone equally, but it is not the same for everyone. For 90% patients technology to communicate with the world is a luxury. Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words. An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€ |
| Posted: 11 Apr 2021 05:43 PM PDT 12 April is the International Day of Human Space Flight in dedication of the first manned space flight by Yuri Gagarin. Brand Mitch&Me (dogs shampoo) decided to remind people they forgot that dogs were the first to make spaceflights, the first to walk in space, and who knows what else they did the first?! Also we wanted to remind everyone names of those who flew into space before man. Many of them never came back. |
| Surf Excel / Hindustan Unilever Limited: Rang Achhe hai! Posted: 11 Apr 2021 05:38 PM PDT ![]() The pandemic has been tough on everyone, but especially hard on the elderly who have been isolated from the emotional warmth and support of their loved ones, given the risks associated with travelling and socializing. This Holi, Surf excel joined hands with HelpAge India to bring colours of joy to the elderly from their loved ones, thus helping them experience the warmth of a familial touch despite being apart. The initiative brings to life the central thought behind the #RangAchheHain campaign – that 'colours can bridge emotional distances and bring hearts closer, despite physical distancing'. Jo dilon ko paas laayein, woh Rang Achhe Hain! Surf excel – Daag Achhe hain! |
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