Tuesday, April 13, 2021

Ads of the World™

Ads of the World™

Maserati: Maserati x David Beckham

Posted: 13 Apr 2021 04:39 AM PDT

Jockey: Remundies

Posted: 13 Apr 2021 04:07 AM PDT

Jockey Integrated Ad - Remundies
Jockey Integrated Ad - Remundies

Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies, launched this week in line with Testicular Cancer Awareness month.

An initiative created by FCB NZ and produced in partnership with Jockey and Farmers, Remundies is a range of Jockey underwear that communicates with their owner on a regular basis via text, reminding them to check for signs of the disease each month. Upon purchasing Remundies, the owner is registered at remundies.co.nz, and so the conversation begins.

In collaboration with Darkhorse, Jockey's Social & PR agency to support Jockey's initiative, the All Blacks and All Blacks Sevens stripped down to their Jockeys as part of their long-term sponsorship with New Zealand's favourite underwear brand, Jockey.

Queen Sofia Foundation: Natural Intelligence

Posted: 13 Apr 2021 03:46 AM PDT

Pokerstars: Epic Downtime

Posted: 13 Apr 2021 03:30 AM PDT

Barilla: A Sign of Love

Posted: 13 Apr 2021 03:25 AM PDT

Happinez: A Magical Journey

Posted: 13 Apr 2021 03:17 AM PDT

With this Happinez campaign we are inviting people to take an internal journey. To help them find magic in everyday life.

upGrad: If specialization is right, then your future will be bright

Posted: 13 Apr 2021 03:12 AM PDT

GTE Financial: Swipe it forward

Posted: 13 Apr 2021 03:03 AM PDT

With every swipe of your GTE financial credit or debit card, a portion goes to local charities like Boys and Girls Club, Southeastern Guide Dogs, and The American Heart Association. So swipe it forward.

Atma: Billboard Taster

Posted: 13 Apr 2021 02:57 AM PDT

What could be seen on the shopping malls' screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.

Hermès: Hermès Perfume Boutique Opening

Posted: 13 Apr 2021 02:43 AM PDT

Hermès Integrated Ad - Hermès Perfume Boutique Opening

Perfume has been part of Hermès' history since the 1930's. In its library of perfumes, every creation tells a story, opens up an imaginary world. For the grand opening of the Hermès Boutique Parfum in Paris, the designer brand's craftsmanship and creative freedom were brought to life with organic, continuous line art. Dancing line animation weaves a story of polish, sophistication, and artistry for Boutique Parfum and every Hermès creation, as the simplistic interpretation of its logo paints a fresh look onto a classic name.

Tietê Plaza Shopping: The Self-Exam Mannequin

Posted: 13 Apr 2021 02:37 AM PDT

BACKGROUND
Breast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it's more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.

IDEA
When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations.

EXECUTION
We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.

RESULT
During the Pink October these mannequins were exposed to more than 700 000 people in the shopping mall, and caught the attention of traditional media channels. It resulted 1,2 M USD in earned media, and 55% increase in followers and 3,7 M social media impressions. This special activation helped women to realize the importance of doing breast self-examination, even during the hard and stressful times of the pandemic.

El Tiempo: Change the news

Posted: 13 Apr 2021 02:32 AM PDT

El Tiempo Print Ad - Change the news
El Tiempo Print Ad - Change the news
El Tiempo Print Ad - Change the news
El Tiempo Print Ad - Change the news

The world has struggled with different fights through the years, many of them are still going on. the media has been in charge of covering and bringing to light these struggles but as the years go by, the news is still the same. We are still facing with racism, inequality, ilegal abortion, wars, freedom of the press, corruption, human rights and thousands of issues that have been in the news for years. El Tiempo, the largest newspaper in Colombia, wanted to give a powerful message to the people so that we can begin to change the narrative that has been haunting us. Now we have the opportunity to start changing our world.

New York Lottery: New York Lottery Presents the Ultimate Whodunnit

Posted: 13 Apr 2021 02:27 AM PDT

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning with an epic trailer.

Together with McCann New York, the New York Lottery launched the campaign, titled $1,000,000 Premiere, with an edge-of-your-seat :30 trailer for the ultimate whodunnit – a family lottery win celebration turned Clue-style mystery when the winning $1,000,000 ticket suddenly goes missing.

Cadillac: Don't go live and drive

Posted: 12 Apr 2021 11:21 PM PDT

Cadillac Print Ad - Don't go live and drive
Cadillac Print Ad - Don't go live and drive
Cadillac Print Ad - Don't go live and drive

People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone.

M-Electrolyte: Keep sweating

Posted: 12 Apr 2021 11:10 PM PDT

M-Electrolyte Print Ad - Keep sweating
M-Electrolyte Print Ad - Keep sweating
M-Electrolyte Print Ad - Keep sweating

To excel in sport, there's no such thing as shortcut. If you want to be a great athlete, work for it – practice tirelessly. Because the longer period of time you have been practicing, the greater outcome you can achieve.
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