Ads of the World™ |
- The Department of Culture for the Municipality of Guayaquil: Unskippable Authors
- Mirum Pharmaceuticals: The Unbearable Itch
- McDonald's: Best served home
- Samsung: Flex Your Way
- Protetor Brazinco: Sun Warriors
- McDonald's: Cucumber Happy Meal, Happy Meal Peanuts
- Differin: Acne Aftermath
- Extremadura Tourism: Extremadura, everything you can imagine, where you wouldn’t imagine it
- Connect4Climate: #EarthMode
- Sindilegis: Leopoldina, the abused Princess
- Volkswagen: Working With You Christmas 2019
- Tesco: Invisible Stories
- KFC: Crispy
- Pringles: 10XEL10
| The Department of Culture for the Municipality of Guayaquil: Unskippable Authors Posted: 14 Apr 2021 01:13 AM PDT Unskippable Authors is a cultural preservation campaign sponsored by the Department of Culture from the Municipality of Guayaquil. Who rescued poems written by Ecuadorian female authors that were forgotten or silenced due to discrimination. Stanzas, rhymes, and verses were restored as audio files that during International Women's Day were strategically released on Spotify by using its "non-skip ad" policies, making sure no one could skip their talent. With low budget but clever use of media, influencers, artists and the general public became part of this initiative and started to talk about these authors for the first time in years. Guayaquil's Mayor declared this initiative as an indefinite program that is already making history. Generating thousands of listeners, interest in the authors soared; moreover, musicians made their poems into tracks, and most importantly, numerous female writers reached out to share their work. |
| Mirum Pharmaceuticals: The Unbearable Itch Posted: 14 Apr 2021 01:09 AM PDT Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys. |
| Posted: 14 Apr 2021 01:05 AM PDT During Finland's restaurant lockdown McDonald's wanted to remind people that their favorite meals are still available through Take away, Drive-in and McDelivery. Because home is the safest place to enjoy McDonald's, Nord DDB Helsinki created a set of ads where mail slots took the shape of your favorite McDonald's items. Whether or not these mail slots will be adapted to real life remains to be seen. |
| Posted: 14 Apr 2021 12:59 AM PDT ![]() Samsung continues to bet big on the future of foldables with a new global campaign, 'Flex Your Way,' featuring both the Galaxy Z Fold2 and Galaxy Z Flip 5G. Set to Shirley Ellis' 'I See It, I Like It, I Want It,' the stylish yet playful campaign shows off how Samsung's two category-defining foldables are changing how people will use their phones forever. From watching, multi-tasking and gaming on the Galaxy Z Fold2's big tablet-like screen (that still folds into your pocket) to video-calling hands-free and tripod-less selfies on flex mode with the Galaxy Z Flip 5G, Samsung has two unique phones that are pushing the boundaries to evolve mobile culture and they're not afraid to flex it. After seeing both foldable devices flexing in the campaign, the takeaway is no longer "if" someone should get a foldable but which one. |
| Protetor Brazinco: Sun Warriors Posted: 14 Apr 2021 12:55 AM PDT In 2020, Protector Brazinco used the concept "Protects the Sun Warriors ". The series of posters irreverently addresses the concept, lamenting the fact that the ancient Sun Warriors did not have access to the same protection. |
| McDonald's: Cucumber Happy Meal, Happy Meal Peanuts Posted: 14 Apr 2021 12:42 AM PDT ![]() |
| Posted: 14 Apr 2021 12:23 AM PDT Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the "Acne Aftermath" campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket—revealing the solution to the aftermath of a bad habit. |
| Extremadura Tourism: Extremadura, everything you can imagine, where you wouldn’t imagine it Posted: 14 Apr 2021 12:03 AM PDT ![]() To promote Extremadura, highlighting the emotional values that connect travelers with the land. It can create a link that goes beyond the trip itself, becoming a unique experience. |
| Posted: 13 Apr 2021 11:58 PM PDT ![]() The environmental effects of climate change are affecting our planet to the point where Earth is losing its color. Therefore, Connect4Climate introduces #EarthMode, a movement that reflects Earth's loss of color in our digital world. Influential brands partnered with Connect4Climate will remove the color from their apps' icons and challenge users to return the color by taking small sustainable actions. Together we will bring back our beloved colors digitally and in reality. |
| Sindilegis: Leopoldina, the abused Princess Posted: 13 Apr 2021 11:55 PM PDT ![]() In order to raise awareness on domestic violence, the agency decided to tell the story of Leopoldina, a XIX century, Austrian princess who was married to the acclaimed Brazilian emperor D. Pedro I, a notorious woman abuser. Leopoldina was repeatedly beaten up by D. Pedro during the period she stayed married to him. The court and the population, in general, knew about the beatings but did nothing to save the princess. She ended up dying of depression in a very early age probably because of sheer sadness. As we can conclude, abusing woman dates back to a long time and it is, unfortunately, still a common crime today in Brazil. We are helping Maria Leopoldina to denounce her husband even after she died. And inspiring all other women who have no courage or feel intimidated for any reason. |
| Volkswagen: Working With You Christmas 2019 Posted: 13 Apr 2021 10:59 PM PDT ![]() |
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| Posted: 13 Apr 2021 10:30 PM PDT ![]() Gaming's number one snacking brand launched a digital invitation to players all around the world so they could collectively say farewell to soccer icon Maradonna from their virtual fields. |
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