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- John Hegarty joins AI automated talent start-up Genie
- Is Maserati’s handbrake turn best use of a Beckham?
- Aviva takes a new(ish) direction with adam&eveDDB
- Support our journalism – now you can again
| John Hegarty joins AI automated talent start-up Genie Posted: 13 Apr 2021 03:22 AM PDT You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry's first automated talent agent.” Genie appears to be a her. Founded by a group of former headhunters, Genie says it will ... The post John Hegarty joins AI automated talent start-up Genie first appeared on More About Advertising.  |
| Is Maserati’s handbrake turn best use of a Beckham? Posted: 13 Apr 2021 02:34 AM PDT Droga5 won Maserati way back but a big campaign’s taken a long time coming. Is this it, from Droga5 London, with that ubiquitous former footballer D. Beckham? So we have Dave driving a big red one but taking time out from being read his list of appointments to essay a few handbrake turns under what ... The post Is Maserati's handbrake turn best use of a Beckham? first appeared on More About Advertising.  |
| Aviva takes a new(ish) direction with adam&eveDDB Posted: 13 Apr 2021 02:19 AM PDT There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there may be a sign in reception saying “brand platforms this way.” Insurance giant Aviva and ... The post Aviva takes a new(ish) direction with adam&eveDDB first appeared on More About Advertising.  |
| Support our journalism – now you can again Posted: 12 Apr 2021 07:16 PM PDT First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was blocked. The account is now and up and running again after what seems an age ... The post Support our journalism - now you can again first appeared on More About Advertising.  |
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