More About Advertising |
- AMV BBDO boss Douglas quits storm-tossed agency
- WPP and Sorrell back in the ring over bonus payments
- Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
- Flexible car insurer Cuvva picks Hell Yeah!
- St Luke’s debuts for River Island, Leagas Delaney for Bowers and Wilkins headphones
- Support our journalism – now you can again
AMV BBDO boss Douglas quits storm-tossed agency Posted: 30 Apr 2021 05:36 AM PDT Sarah Douglas has stepped down as CEO of AMV BBDO, for decades the UK’s biggest creative agency, after two years. The unfortunate Douglas (above) must have seen the axe looming – administered by choice or agency owners Omnicom we know not – for at least half that time. The final straw was surely the ghastly ... The post AMV BBDO boss Douglas quits storm-tossed agency first appeared on More About Advertising. |
WPP and Sorrell back in the ring over bonus payments Posted: 30 Apr 2021 12:42 AM PDT The catchweight contest between WPP and founder and former CEO Sir Martin Sorrell is entering round 37. Campaign’s sleuths have discovered (subscription required) from WPP’s annual report that Sorrell’s former empire will not pay out two final long term payments agreed when he left the company – as a “good leaver” – in 2018. These ... The post WPP and Sorrell back in the ring over bonus payments first appeared on More About Advertising. |
Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home Posted: 29 Apr 2021 11:31 PM PDT "How do we evaluate the specialist contribution to OOH, in the UK and globally?" asks Barry Cupples, global CEO of the independent specialist Out of Home agency. "Our primary job is to be a flag bearer for our clients. It's easy to forget in this business that they're the important element. "But in the sense ... The post Talon's Barry Cupples: reinforcing the value of the specialist model in Out of Home first appeared on More About Advertising. |
Flexible car insurer Cuvva picks Hell Yeah! Posted: 29 Apr 2021 09:57 PM PDT Two newbies (to us), creative agency Hell Yeah! and media agency Squadron Venture Media have won another (relative) newbie, app-driven insurance company Cuvva. Cuvva, launched in 2016 by entrepreneur Freddy Macnamara, has so far gained a pretty substantial 450,000 customers. As with many insurance companies its online reviews are somewhat mixed. It began by offering ... The post Flexible car insurer Cuvva picks Hell Yeah! first appeared on More About Advertising. |
St Luke’s debuts for River Island, Leagas Delaney for Bowers and Wilkins headphones Posted: 29 Apr 2021 08:17 PM PDT UK fashion retailer River Island is still standing after lockdown – something to celebrate – and it’s launched the first campaign from new agency St Luke’s: ‘Unleash your vibe at River Island.” Can you unleash a vibe? Suppose you can. Anyway it’s lively effort, with nary a note of purpose. River Island – Unleash Your ... The post St Luke's debuts for River Island, Leagas Delaney for Bowers and Wilkins headphones first appeared on More About Advertising. |
Support our journalism – now you can again Posted: 29 Apr 2021 07:16 PM PDT First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was blocked. The account is now and up and running again after what seems an age ... The post Support our journalism - now you can again first appeared on More About Advertising. |
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