Ads of the World™ |
- Ad Council: Sound It Out
- The Urban Mutt: Scraps
- Audi: Future is an Attitude
- ARCD: Don't unlock tragedy
- PRE: No complicated gestures
- MACMA: Everybody Loves Boobs
- Doof Vlaanderen: The Warmest Gesture
- The Swedish Childhood Cancer Fund: "Do You Want to Build a Snowman?"
- Colorix: Nuances
- Gillette: Deion’s Draft Night
- OnePlus: True Colors
- Lux: Born this Way
- El Ciudadano: Sewer Mouths
- Smashburger: Pickles
- American Colors: Fish
- National Geographic: World Jump
| Posted: 01 May 2021 04:04 AM PDT   When your child can't find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations. The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos and resources will be available in English and Spanish. Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids' emotions and experiences into songs. "The most impressionable minds of any group of people are the minds of children. In America, the most systematically attacked and targeted community is the 'Black' community," said KAMAUU, who wrote and recorded a song inspired by his conversation with Howie, a 14-year-old from New York. "I was drawn to participate and be a part of this project in the name of self-preservation. In doing what I can to help the youth and parents (fathers and mothers), I can help create a better community for myself and for my future children." "The Sound it Out project is a labor of love. Grounded in careful consideration of the cultural nuances relevant for Black and Latinx families, this project is led by a team with deep commitment to getting the conversation right," said Dr. Alfiee Breland-Noble, psychologist and founder of mental health nonprofit the AAKOMA Project. "Together, we have worked diligently to incorporate a culturally fluent approach to supporting families of color in building effective conversations for reducing mental illness stigma and fostering emotional wellbeing. I am so proud to be a team member and expert advisor on this project." "Getting middle schoolers to open up about their emotions can be hard, but music is a powerful medium that helps us put our thoughts and feelings into words. When we can't find a way to say it, there's probably a song that can," said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. "At a time when it couldn't be more needed, Sound It Out uses music to help parents and caregivers have more meaningful conversations with their kids about their emotional wellbeing." Public service advertisements (PSAs) for the campaign, developed by McCann with support from Casanova//McCann, EGAMI Group and Mass Appeal, will appear nationwide in time and space donated by the media. The campaign also features a music video for KAMAUU's song "Howie and the Howl," directed by Jared Malik Royal and featuring the work of prominent artist Hebru Brantley, whose iconic work elevates the narrative of Black heroes. An intentional collective of diverse creatives brought the campaign to life, including the photographer, video director, director of photography, editor, producers, mix engineers and stylists. The exclusive album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter. AdCouncil.lnk.to/SoundItOut "The generational stigma and subsequent gravity of mental health conversations in my community have been top of mind more than ever. It feels inaccessible not only from a lack of tools, but from a lack of the language to talk about it. The lyrics of music, however, have the magic to speak on every emotion for a sound mind," said Gabrielle Shirdan, VP Creative Director at McCann NY. "Sound It Out tells the stories that haven't been told and uses music as an instrument to shift the culture of mental health — tools every child should grow up with. This work is for a kid in Brooklyn just trying to tell his father how he feels." Leading mental health experts provided guidance and input on every stage of the development of the Sound It Out campaign and website. Additionally, Sound It Out will be amplified by a network of non-profit organizations focused on mental health and health equity, including the AAKOMA Project, the American Academy of Pediatrics (AAP), the American Foundation for Suicide Prevention, Boys & Girls Clubs of America, Child Mind Institute, The Jed Foundation, Learning Heroes, National Council for Behavioral Health, UnidosUS and the Yale Center for Emotional Intelligence. Specific activations that will extend the reach of Sound It Out to key audiences over the coming year include The Jed Foundation placing resources in schools, AAP distributing content through its network of pediatricians and UnidosUS sharing campaign assets with affiliates.  |
| Posted: 01 May 2021 03:59 AM PDT    Flavor has always been out for debate when it comes to healthy dog food. Dog owners are constantly looking for options that can help their pet have healthier lives even if that comes at the expense of unwillingly sacrificing the flavor. The problem is that they are not the ones eating it, the dogs do.  |
| Posted: 01 May 2021 03:48 AM PDT   |
| Posted: 01 May 2021 03:47 AM PDT     Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way.  |
| Posted: 01 May 2021 03:41 AM PDT    The campaign's goal is to convince customers that switching to PRE ECO-Electricity is an easy way to help the environment.  |
| Posted: 01 May 2021 03:37 AM PDT  Boobs sing louder than censorship when it comes to breast cancer.  |
| Doof Vlaanderen: The Warmest Gesture Posted: 01 May 2021 03:07 AM PDT   For over 500,000 deaf and hard of hearing people in Flanders, lip reading and seeing facial expressions are crucial for communicating. What was already not easy became nearly impossible during the Covid-19 pandemic: mouth masks were literally in the way. With the "Warmest Gesture" Doof Vlaanderen, the Flemish foundation for the deaf, decided to do something about it and encouraged all of Flanders to roll up their sleeves and learn some basic words in sign language. Together we made easy videos where signers showed us how to sign different compliments. We launched the campaign via radio to hearing people to raise awareness and with a call to action to our platform. The radio spot taught already a first simple sign language compliment; "You are the best!" Display ads did the same thing on the internet. Popular tv, radio shows and influencers spread the message. Even our prime minister participated and complimented the public for their courage during this pandemic. With a reach of over 6 million people, the campaign proved to be a huge success. People started signing and sending compliments to their family, friends, colleagues, employees and even to their clients. Mainstream media gave the campaign so much coverage that the earned media was ten times higher than the paid media. But most importantly, hearing people got in involved with sign language for the first time. And the compliments found their way to the people who needed them the most.  |
| The Swedish Childhood Cancer Fund: "Do You Want to Build a Snowman?" Posted: 01 May 2021 02:58 AM PDT   When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning.  |
| Posted: 01 May 2021 12:07 AM PDT      |
| Posted: 30 Apr 2021 11:54 PM PDT  Gillette is throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto "Look Good, Game Good."  |
| Posted: 30 Apr 2021 11:48 PM PDT  Global premium smartphone brand OnePlus today launches the 'True Colors' Scanner, an innovative online platform powered by Google Vision AI. Users simply need to open the scanner via Instagram, and it will scan their profile to reveal the most used colors in their pics. Whether it's Mystical Crimson, Hazy Azure or Electric Amber, the 'True Colors' Scanner generates a shareable image showing their personalised palette.  |
| Posted: 30 Apr 2021 11:38 PM PDT  Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes LUX's support for Semenya who was "born this way" and has always had to face scrutiny and discrimination for traits she cannot change about her genetic makeup. LUX seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength. It was with this in mind that LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an "injustice and violation of human rights". Parliament also resolved to do "everything in its power" to assist Ms Semenya in her fight.  |
| Posted: 30 Apr 2021 11:25 PM PDT    Words can be toxic, especially if they come from world leaders who influence the masses with their sewer mouths.  |
| Posted: 30 Apr 2021 11:20 PM PDT  To launch Smashburger's new Scorchin' Hot Crispy Chicken Sandwich, we created this video for social media placement. Because people tend to watch video on social with the sound off, we designed this to grab their attention through the use of unexpected captioning, while also promoting the unique spiciness of the sandwich.  |
| Posted: 30 Apr 2021 11:16 PM PDT    |
| National Geographic: World Jump Posted: 30 Apr 2021 04:06 AM PDT  National Geographic Latin America presented in 2020 a campaign entitled What You Do Counts (Lo Que Haces Cuenta), focused on the responsibility of each person to change and take care of the planet. The proposal originates from changing our consumption habits to reduce the use of plastic, reduce energy consumption, change eating habits and use sustainable means of transport. This spot was inspired by that premise to show that today we have tools to come together and make serious decisions that really change the world.  |
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