Wednesday, June 30, 2021

Adpulp

Adpulp


Deloitte Digital Wants to Make ‘Brand’ A C-Suite Priority

Posted: 29 Jun 2021 04:03 AM PDT

How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head […]

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