Ads of the World™

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• BMW: Proud sponsor of empty roads
• Renault: Renault Arkana
• Cabify: Words
• Winamax: The Mama
• Coca Cola Zero Sugar: Best Coke Ever?
• Xbox: Xbox Game Changers
• Boss Coffee: The passion never stops
• Xbox / Rare Studios: PAW - Players for Animal Welfare
• Amnesty International: The land of absurdity
• S-market: The Summer Lover’s Best Friend
• Citroën: Citroën - 100 years
• Citi: Lost in Translation
• Clorox: Clorox Workout
• McDonald's: McDrive Gen
• Flying Blue: Travel. Is it only a matter of distance?
• Vaisala: In search for the absolute truth.
• Four'N Twenty: We were there.
• Borjomi: Nauryz limited edition packaging for Central Asia
• Orangina: Upgrade your taste

BMW: Proud sponsor of empty roads Posted: 01 Jun 2021 04:31 AM PDT BMW Belux is a loyal partner of the Red Devils, Belgium's national football team and current leader in the FIFA world ranking. For this summer's big event, TBWA created a film for BMW with an unexpected twist. One in which the football players aren't the main stars. As an advocate of pure driving pleasure, BMW doesn't sponsor the players, but the empty Belgian roads.

Renault: Renault Arkana Posted: 01 Jun 2021 04:22 AM PDT

Cabify: Words Posted: 01 Jun 2021 04:14 AM PDT A really simple but also very emotional campaign, around the concept that important things in life don't need much explanation.

Winamax: The Mama Posted: 01 Jun 2021 04:02 AM PDT

Coca Cola Zero Sugar: Best Coke Ever? Posted: 01 Jun 2021 03:56 AM PDT The new Coca-Cola Zero Sugar wasn't looking to be like any other Coke. It wanted to be disruptive, and make Original Coke drinkers start to doubt if that one is the best. It didn't want to ask permission, it wanted to come really loud asking everyone "Am I the best coke ever?"

Xbox: Xbox Game Changers Posted: 01 Jun 2021 03:53 AM PDT We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it's about time we use this platform for positive change. RARE wants us to create a game that's a force for good, that not only makes players feel good but also does good. But one game can't address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes.

Boss Coffee: The passion never stops Posted: 01 Jun 2021 03:47 AM PDT

Xbox / Rare Studios: PAW - Players for Animal Welfare Posted: 01 Jun 2021 03:47 AM PDT 70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject. What's the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you'll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game. The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.

Amnesty International: The land of absurdity Posted: 01 Jun 2021 03:42 AM PDT Amnesty International has launched a satire website mocking the LGBT ideology free zones that were introduced in Poland. Over 100 regions in Poland are now LGBT free zones, leading to a massive increase in hostility towards LGBT people, hate speech, and violent attacks. The idea of a LGBT ideology free zone is in itself ridiculous, because freedom to love is a basic human right. The website, aptly named "The land of absurdity", lets people introduce their own nonsensical free zones, such as "The nose hair free zone" and "The lactose intolerant free zone". The site is already generating hundreds of new zones that will be delivered to the Polish government.

S-market: The Summer Lover’s Best Friend Posted: 01 Jun 2021 03:36 AM PDT The barbecue is a summer lover's best friend – grocery chain S-market's barbecue advert celebrates summer and outdoor eating.

Citroën: Citroën - 100 years Posted: 01 Jun 2021 03:33 AM PDT print1_resized_2.jpg   print3_resized_1.jpg   print2_resized_2.jpg

Citi: Lost in Translation Posted: 01 Jun 2021 03:25 AM PDT The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people. Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don't make sense anymore and daily interactions become challenging. Particularly when a service is in need. For banks in the UAE, money being lost because of miscommunication is an absolute no-no. We saw an opportunity to turn that miscommunication into a much easier one through Citi's online payments and transfers features. To show this we created radio ads based on this cultural context, where two people are having a conversation, thinking they're making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE. citi_lost_in_translation_board.jpg   citi_lost_in_translation_apollo.jpg   citi_lost_in_translation_seabass.jpg

Clorox: Clorox Workout Posted: 01 Jun 2021 03:24 AM PDT During lockdown people were worried about how to keep their homes clean, and they were stuck inside spending days at a time just sitting and watching Netflix. This was the ideal opportunity to raise everyone's spirits, and spread the message that Clorox is a disinfecting superstar. We didn't just want to do a normal campaign, we wanted people to engage with Clorox in a new way and a way that was relevant to people in lockdown, and would reach a huge audience during the height of the pandemic. Clorox Workouts combined the disinfecting power of Clorox with a workout routine that brought a smile to everyone's faces, got them moving & and make their home's sparkle with disinfecting cleaning power. So, what's the social media platform that's the most creative and has really embraced the quarantine spirit? TikTok. We choreographed a fun and simple workout routine, paired with catchy lyrics (that reminded everyone about the disinfecting power of Clorox) and got people moving, mopping, disinfecting and sharing our message! cloroxworkoutsboard.jpg

McDonald's: McDrive Gen Posted: 01 Jun 2021 03:20 AM PDT There is a generation that runs free and is never hungry. They are easily recognized by their love for the McDrive and the unique rules that they follow, every time they order! They are the McDrive Gen! The film created for McDonald's, shines light on the" unwritten rules" that this generation follows. It's for those that close their window quickly to trap the McDonald's smell inside the car. It's for the ones that ALWAYS get extra fries for the road. It's simply for everyone ! Join the #McDriveGen.

Flying Blue: Travel. Is it only a matter of distance? Posted: 01 Jun 2021 03:18 AM PDT Flying Blue, the Air France-KLM Group's frequent flyer programme, is unveiling its new communication platform.

Vaisala: In search for the absolute truth. Posted: 01 Jun 2021 02:12 AM PDT Vaisala vision film is a mixture of capturing narrative, visuals from micro level to big picture, data and informational content all wrapped in an inspiring story. It's a mix of cinematic visuals enforced with documentary style storytelling which brings realism to the film. The focus all through out the film is in the future although we celebrate the achievements of Vaisala's present and past, this is the way to keep the focus on vision, bigger picture and how Vaisala impacts our everyday lives and future.

Four'N Twenty: We were there. Posted: 01 Jun 2021 02:07 AM PDT Four'N Twenty pies have, with hot and crusty gravy-lashed meatiness, "supervised" some of the great moments in Australian sport over the last 50 plus years – clutched in the hand of generations of Aussie sports fan-atics. From the Melbourne Cricket Ground to, these days, an increasingly international trail of golden flaky crumbs… it is the match day mainstay of both spectators and sports superstars alike. In this nostalgic celebration of days past and recent… Australian comedy director Tony Rogers has heart-warmingly fashioned a fabled, raucous romp with some of sports' top names… among them basketball superstar, Ben Simmons.

Borjomi: Nauryz limited edition packaging for Central Asia Posted: 01 Jun 2021 02:00 AM PDT Borjomi always celebrates New Year with its limited edition packs. To mark this occasion in Central Asia, for the first time of the brand history, Borjomi decided to launch special design packs during Nauryz. It is spring celebration of turkic New Year that falls on March equinox. Nauryz, being celebrated by diverse ethnicities, has unique features and customs in Kazakhstan, Uzbekistan and Azerbaijan. So we needed to find something universally common to reflect on Nauryz's distinctive and uplifting mood. We found out that origin of tulip flower takes place in Kazakhstan, region and was used to mark beginning of spring. The flower also turned out to be common element in other national ornaments. So tulip became the symbol behind Borjomi's celebration of turkic New Year, Nauryz. By finding common element of Nauryz in countries' ornaments we created bold and harmonious design that translates celebration's blossoming, awakening, warm mood. We successfully incorporated region's character into brand assets and conveyed holiday serene spirit by visualizing blossoming tulips from Borjomi's mineral water. borgomi9.jpg   borgomi1.jpg   borgomi1_0.jpg   borgomi3.jpg   borgomi4.jpg   borgomi7.jpg

Orangina: Upgrade your taste Posted: 01 Jun 2021 01:51 AM PDT The international campaign: Upgrade Your Taste developed by Mad. Avenue is all about improvement, about giving yourself the very best the category has to offer. Orangina is a well-balanced drink composed out of superior ingredients. That comes an iconic bottle with a unique ritual. Orangina offers not only refreshment, but a very rich multi-sensorial sensation. Enjoy every single sip.

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