AlleyWatch |
| Posted: 30 Jun 2021 06:07 AM PDT Brands are set to spend $15B on influencer marketing by 2022. But at the end of the day, these creators that are powering the sales for the brands are beholden to third-parties in terms of platform and partners. In response, creator commerce is a growing subset of e-commerce where influencers, celebs, and content creators are directly transacting with their followers and fans, on owned channels. Pietra is an end-to-end platform that gives creators the infrastructure and tools to build and launch brands or product lines. Similar to a Shopify that's built specifically for creators that haven't explored commerce, the platform connects creators to vendors to source products, establishes warehousing and fulfillment, and builds owned web presences. Pietra even provides inventory financing options. The company is launching out of beta with over 20,000 users on the platform and this round comes at a $75M valuation.AlleyWatch caught up with CEO and Cofounder Ronak Trivedi to learn more about supporting the creator economy, the company's future plans, and latest round of funding from investors that include Founders Fund, Andreessen Horowitz, Abstract Ventures, TQ Ventures, and Michael Ovitz.  |
| Posted: 29 Jun 2021 08:27 AM PDT Just last month, shutdowns at Colonial Pipeline and meat producer JBS as a result of cyberattacks show how vulnerable our society is to these increasingly sophisticated attacks, leading to a greater emphasis on safeguarding critical infrastructure. Claroty is an end-to-end cybersecurity platform that's focused on protecting the industrial economy from cybersecurity incidents. The company focuses on visibility, detection, risk and vulnerability management, and secure remote access in three areas operational technology (OT), Internet of Things, (IoT), and industrial IoT (IIoT) with solutions that integrate directly with an organization's existing cybersecurity infrastructure. Claroty's customers are some of the leading industrial organizations covering an array of use cases in applications like chemical manufacturing, airport management, oil & gas, utility companies, consumer goods, mining, and pharmaceuticals. In fact, Claroty is working with Pfizer to safeguard the supply chain for COVID-19 vaccine production. Through the pandemic, from the first half of 2020 to the first half of 2021 the company is expected to grow new ARR by 133% and grow the team by 50% by the end of the year. AlleyWatch caught up with CEO Yaniv Vardi to learn more about how Claroty is safeguarding the most critical infrastructure, the company's strategic plans, latest round of funding from investors that include Bessemer Venture Partners' Century II fund, 40 North, LG, I Squared Capital's ISQ Global InfraTech Fund, Temasek, Team8, Rockwell Automation, Siemens, and Schneider Electric.  |
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