Tuesday, June 1, 2021

More About Advertising

More About Advertising


Uncommon’s first film for Google UK asks, ‘What are you searching for this summer?’

Posted: 01 Jun 2021 12:17 PM PDT

Let's hope this ad by Uncommon for Google isn't jumping the gun: it is all about liberation and release and the lifting of lockdown restrictions this summer. All the questions and mixed emotions are aired during this two-minute marathon, which is debuting in full on Channel 4. It includes searches like "How to talk to ...

The post Uncommon's first film for Google UK asks, 'What are you searching for this summer?' first appeared on More About Advertising.

Scotland is back in the game as Adidas stokes Euros rivalry

Posted: 01 Jun 2021 11:31 AM PDT

The Auld Enemy rivalry is cranking up as Scotland and England get ready to face one another in the group stages of the Euros in just a couple of weeks' time. Adidas, which sponsors the Scotland kit (rival Nike is the England kit sponsor) is stoking the traditional enmity between the teams with a campaign ...

The post Scotland is back in the game as Adidas stokes Euros rivalry first appeared on More About Advertising.

The&Partnership debuts for Pets At Home

Posted: 01 Jun 2021 01:45 AM PDT

The UK, and no doubt other countries too, is awash with pets as people have tried to cheer up lockdown – not sure what the pets think about it – so Pets At Home, whose share price has doubled in a year, is in a pretty good place. Last March it appointed The&Partnership and here’s ...

The post The&Partnership debuts for Pets At Home first appeared on More About Advertising.

Cancer Research UK’s new campaign from Anomaly has questions to answer too

Posted: 01 Jun 2021 01:26 AM PDT

Cancer Research UK is back with a hard-hitting campaign from Anomaly stating baldly that “one in two of us will get cancer.” Well that’s laying it on the line. And no doubt Cancer Research UK does plenty of good work. But it’s been raising megabucks for decades now – and spending quite a lot of ...

The post Cancer Research UK's new campaign from Anomaly has questions to answer too first appeared on More About Advertising.

Wright scores for ITV’s Euro coverage

Posted: 01 Jun 2021 01:15 AM PDT

Will the Euro football championship cheer up the Brits as we look forward to a summer of freedom from Covid restrictions? Might not get one of course as already the serried ranks of doomsters are warning about the Indian variant and a knackered NHS. Closing down the country again because the NHS has a backlog ...

The post Wright scores for ITV's Euro coverage first appeared on More About Advertising.

Support our journalism – now you can again

Posted: 31 May 2021 07:16 PM PDT

First, many thanks to the many readers who have supported MAA over the past year or so via your contributions. Second, many apologies to those of you have tried to recently and been unable to as our PayPal account was blocked. The account is now and up and running again after what seems an age ...

The post Support our journalism - now you can again first appeared on More About Advertising.

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Hi I hope you're doing well. I'm reaching out to discuss the possibility of publishing articles on your website. Along with guest ...