Wednesday, June 30, 2021

More About Advertising

More About Advertising


New Commercials Arts muscles in on Sainsbury’s with summer beauty campaign

Posted: 30 Jun 2021 09:50 AM PDT

New Commercial Arts, the agency set up by adam&eve founders James Murphy and David Golding, has muscled in on more Sainsbury’s business, adding a summer campaign for the supermarket’s beauty products to the Sainsbury’s-owned Habitat brand it won earlier this year. Alarms bells will have been ringing at Sainsbury’s’ main agency Wieden+Kennedy since the Habitat ...

The post New Commercials Arts muscles in on Sainsbury's with summer beauty campaign first appeared on More About Advertising.

Ronaldo scores $1.6m per Instagram post says Hopper

Posted: 30 Jun 2021 02:12 AM PDT

Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo generates $1.6m fer every Instagram post according to new research from HopperHQ.com which describes itself as the “world’s leading Instagram scheduling tool.” The top ten celebs are: Cristiano Ronaldo – 303 million followers – $1,604,000 ...

The post Ronaldo scores .6m per Instagram post says Hopper first appeared on More About Advertising.

Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros

Posted: 30 Jun 2021 12:16 AM PDT

As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the ride and tapping into its fair share of excitement too. From the moving British Heart Foundation's spot through to the opportunistic, but well executed, Ikea Ronaldo water bottle, it's the striking creative that's garnering attention. ...

The post Ed Cox of Yonder Media: the multi-channel way to score media goals at the Euros first appeared on More About Advertising.

Brothers & Sisters and The Mill pull together top team to highlight Grenfell tragedy

Posted: 29 Jun 2021 10:44 PM PDT

Some of Soho’s finest, marshalled by agency Brothers & Sisters, are coming together with Nike and Kit Locker to raise funds for the community devastated by the Grenfell Tower fire in London in 2017. Grenfell Athletic FC was formed by community worker Rupert Taylor. All proceeds from kit purchases will go to the club – ...

The post Brothers & Sisters and The Mill pull together top team to highlight Grenfell tragedy first appeared on More About Advertising.

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