Friday, July 2, 2021

Ad Tech Daily

Ad Tech Daily


tmwi Works on Creative and Highly Targeted Campaign for the Royal Mint

Posted: 01 Jul 2021 08:44 AM PDT

London UK: Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her Majesty’s Treasury and is under an exclusive contract to supply all […]

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What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?

Posted: 01 Jul 2021 08:26 AM PDT

The below is a statement by Lukasz Wlodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, at RTB House – providing his thoughts around what Google’s updated timeline and delay for Privacy Sandbox means for the advertising industry. “Google Chrome set an ambitious goal in their January 2020 announcement to have the key […]

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IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory

Posted: 01 Jul 2021 08:17 AM PDT

Ad Tech DailyThe partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers' access to contextually targeted connected TV (CTV) and video inventory in efficient, […]

The post IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory appeared first on Ad Tech Daily.

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