Thursday, July 29, 2021

Ads of the World™

Ads of the World™


Noel Leeming: We're ready. Are you?

Posted: 29 Jul 2021 03:24 AM PDT

MassMutual: Cheering, Injury, Kids

Posted: 29 Jul 2021 03:18 AM PDT

GE Lighting: Cync Smart Home products

Posted: 29 Jul 2021 03:10 AM PDT

T-Mobile: Military Code

Posted: 29 Jul 2021 02:08 AM PDT

For the first time, the NATO phonetic alphabet was introduced as the form of communication intended for a specific audience thru traditional media. T-Mobile Puerto Rico needed to break thru the clutter and deliver a message specifically designed for military members and veterans. Using military codes and terminology, the strategy was to camouflage the offers and to "hijacked" radio spots to insert hidden messages that only the target could decode.

Flutwein: #Flutwein

Posted: 29 Jul 2021 01:57 AM PDT

Flutwein Integrated Ad - #Flutwein

In July 2021 terrible floods destroyed the "Ahr" valley. More than 130 people died. People around Germany and the world looked at a region that was known among connoisseurs for its good wines. The wineries were in ruins, but a few bottles of their best wines were saved from the floodings. Marked by the mud - the memory of a night of horror - they were the origin of a new solidary brand: #Flutwein (Flood Wine)

The campaign stages the muddy bottles and captures their memories for eternity. The bottles are distributed via crowdfunding and generated over 800,000€ in donations in less than 5 days. Bottles of the limited first edition (1000) pieces are sold for up to 500€. When thinking of Ahrweiler people were talking about the floods. But only one week later, Germany is talking about the floodwine from the Ahr valley - the wine for which hardly anyone knew the region before.

And the story is far from over.

Monster Notebook: Winning is cool, even when you are not

Posted: 29 Jul 2021 01:45 AM PDT

When it is about winning, there is nothing more important, gamers know that. Tactics, technique, reflex and world-wide victories won by milliseconds…

With that global insight, advertising agency RED and GREY created a campaign for Monster Notebook, and captured the varied and amusing reactions of gamers within the main creative idea: "Gaming is cool. Even when you are not." In the commercial, we see gamers and their entertaining moments of losing themselves while winning.

Real: Ads against Imbalance

Posted: 29 Jul 2021 01:40 AM PDT

We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition.

21 Grams: The Nail Check

Posted: 28 Jul 2021 10:52 PM PDT

Nails are the place where melanomas on black skin appear the most. And as there is a strong manicure culture around black people, they are usually covered. We created a diagnosis tool for the only moment that they have their ten nails exposed: while doing them.

The Case For Her / Refinery 29: The Lost Pages of Harrison's

Posted: 28 Jul 2021 10:50 PM PDT

The Case For Her Content Ad - The Lost Pages of Harrison's

Many doctors don't know how to treat menopause. It's understandable, as the most prestigious book of medical science hardly tackles this topic. We created a new chapter for this book with the content it should always have had.

Brizo: His Vision Continues

Posted: 28 Jul 2021 10:41 PM PDT

Reese's Puffs: Music Boxes

Posted: 28 Jul 2021 10:28 PM PDT

Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes
Reese's Puffs Integrated Ad - Music Boxes

REESE'S PUFFS cereal has already worked with rap artists like Travis Scott and Lil Yachty. Now, the brand is putting the music-making power in the hands of consumer with their latest release, turning the iconic cereal box into a special-edition series of music boxes - the RP-FX and the RP-PRO. These boxes allow fans to create their own music tracks.

The RP-FX comes in three unique, limited-edition boxes: the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth.
Fans can place their PUFFS on the back of the box and use the accompanying app at PuffsFX.com to start making sweet beats. The RP-FX boxes use a first-of-its-kind augmented reality technology to detect where the PUFFS have been placed and make unique music tracks based off their placement. Fans can get all three boxes to make even more layered tracks.
Fans can then share their creations to the world, via customizable REESE'S PUFFS-inspired music videos made with their tunes.

The RP-PRO is the ultra-exclusive synthesizer, designed to look like a box of REESE'S PUFFS but with all the music samples, audio effects, functions and power you'd expect from the most serious piece of music equipment. The RP-PRO features custom REESE'S cup dials, custom-molded REESE'S PUFFS buttons along the bottom, chocolatey drum pads, a built-in sampler and a dome visualizer with menu. Plus a secret inside compartment to fit a small bag of REESE'S PUFFS for emergency breakfast use. REESE'S PUFFS will be sending the RP-PRO to some of the top music artists and hit-makers around the country, as well as giving away a few to lucky fans.

Nescafe: Make Your ME-moment matter

Posted: 28 Jul 2021 10:19 PM PDT

Lifebanc: Obituaries

Posted: 28 Jul 2021 03:37 AM PDT

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