Ads of the World™

Meijer: Just a little excited
Mammoth Lakes: Don't Be a Bleephole
Animal Welfare Institute: Deadliest Shark Attacks
Ronald McDonald House Charities: Ads for good
Chang: Have Fun Tonight
Kikkoman: Kikkoman Gold Medal
Metro: Melts your heart like classic melodies
Apple Watch: Hello Sunshine
Skittles: Giant
Bell: Fire
ICBC: Make It Home Planner

Meijer: Just a little excited

Posted: 30 Jul 2021 06:23 AM PDT

Mammoth Lakes: Don't Be a Bleephole

Posted: 30 Jul 2021 04:33 AM PDT

Mammoth Lakes Integrated Ad - Don't Be a Bleephole

No matter how hard Mammoth Lakes in California tried to educate their visitors to the site on the basic rules of sustainable travel in a wild destination, a good number of tourists seemed to not be getting the message – not properly extinguishing campfires, leaving dog poop on trails and leaving campsites a mess (which is not just unattractive, but attracts bears) etc.

Because the problem became so dire, Mammoth turned to its agency to create a BLUNT new campaign that doesn't beat around the bush. The centerpiece is an original "Don't Be A Bleephole" sing-along, tune designed to create a natural hook that will have people humming long after they visit Mammoth Lakes.

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Animal Welfare Institute: Deadliest Shark Attacks

Posted: 30 Jul 2021 04:30 AM PDT

Animal Welfare Institute Print Ad - Deadliest Shark Attacks

We illustrated this poster with a shark-like mouth and subtly replaced the teeth with knives to make a shocking point: That the worst shark attacks are actually by humans. Because each year over 73 million sharks are being brutally killed, as their fins are hacked off and they're thrown back into the ocean to die a painful death. All to make big profits off the expensive delicacy called shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they'd support legislation to make shark fin soup illegal.

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Ronald McDonald House Charities: Ads for good

Posted: 30 Jul 2021 04:26 AM PDT

Ads for good, was the campaign through which the Ronald McDonald House Foundation managed to convert, for the first time, the advertising guideline of important advertisers in the country into a donation. Creatively obtaining the economic funds necessary to continue supporting hundreds of families with low-income children who are fighting cancer in Ecuador.

Chang: Have Fun Tonight

Posted: 30 Jul 2021 04:22 AM PDT

Kikkoman: Kikkoman Gold Medal

Posted: 30 Jul 2021 04:16 AM PDT

Kikkoman Outdoor Ad - Kikkoman Gold Medal

Kikkoman has been refining the menus of its customers for years. As the number 1 in Switzerland, the legendary soy sauce would therefore have long deserved an award. To celebrate the Olympic Games in Toyko, the Zurich agency has now created a very special OOH-Sujet for the traditional Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. So impressively simple that not even more words are needed.