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| 3 Tips For Using Remix on Instagram Reels Posted: 01 Jul 2021 08:12 PM PDT 
This article will take a look at three tips for using Remix on Instagram reels. What does the Remix feature do?You should already be familiar with Instagram's Remix tool if you've ever used TikTok's duet feature, as it's essentially the same thing. If not, Instagram's new Remix feature allows you to incorporate other people's reels into your own posts via a split-screen. The other person's original reel will appear on the left and you will be able to create a new reel that plays alongside the old one. Now, let’s take a look at three tips for using the Remix feature. Invite your audience to interact with youDuets were one of the biggest features that made using TikTok feel more like a social experience, instead of just a passive video watching experience. They directly let people interact with each other, participate in challenges, and share their reactions to other videos. They are definitely part of the reason why TikTok has become so wildly popular. Keep all of this in mind when you are creating Remixes on Instagram and encourage your audience to share and participate in your reel. Encouraging people to remix your reel (or creating content that is easily remixable) opens up your videos to the possibility of going viral. The first step in doing this is to make sure that the Remix feature is actually turned on, which has to be done manually before posting a reel. Let your creativity showIn social media, it seems like challenges and "meme formats" dominate the landscape. By this, we mean that a framework emerges for creating successful content so people take this framework but tweak it slightly to make it their own. This phenomenon was first seen during the Harlem Shake phase, where everyone took the framework of a video idea and altered it just slightly to make it unique. While it's important to participate in challenges and viral movements when they come along, don't forget to always bring your own ideas to the table. To do this, really think about what sets your online brand apart and how you can use a Remix to exemplify that. This could be anything from humor, sophisticated editing, education, or opinionated pieces. Platforms are saturated with generic content so set yourself apart by being original. Always include closed captionsThis may sound like a minor or obvious tip but it's so incredibly important that it might be the most critical on this list. A huge majority of people don't have sound on when they're scrolling through reels. Making sure that you have closed captions on will make a huge difference in whether they stop and watch or simply scroll past. We hope that you've found this article valuable when it comes to understanding 3 tips that you can use for using Remix on Instagram reels. If you are interested in learning more Instagram tips and tricks, check out our article on building a strong Instagram account, or subscribe to our newsletter below!  |
| Amazon’s New Feature Lets You Contact Unhappy Customers with Bad Reviews Posted: 01 Jul 2021 07:07 PM PDT 
Now that it's here, how do you contact negative reviews on Amazon Seller Central? How does it allow you to contact a specific Amazon reviewer? And lastly, how could this help you improve your seller feedback and boost sales? When can Amazon's Contact Buyer Feature be used?Not every seller on Amazon has access to this new feature. The company has only given the option to sellers enrolled in Amazon Brand Registry. Additionally, not every customer review will have the "Contact Buyer" option. There are two main criteria to determine which customers you can contact using Amazon's new feature. Firstly, the review has to be critical (i.e. 1-3 stars). Secondly, they have to be from a verified purchase. How to Contact a Bad Review on Amazon
Courtesy Refund The courtesy refund option allows sellers to offer the reviewer a full refund for their item or a replacement item. Once you select "Courtesy Refund," a review window will appear including a template message to the buyer, product information, order ID, and more. The customer then has the option to either respond "Full refund" or "Replace item" depending on their preferences. Customer Review Similarly, if you select the "Customer review" option, a second window pops up including the customer's information and product information, but with a different message template. Instead of offering refunds or replacements, this template quotes the review the purchaser left on your product and prompts the customer to respond anonymously to the brand's inquiry. Contacting Critical Amazon Customers: Is it Worth it? Though many might rejoice at the thought of being able to change the hearts of their customers to get a better review, others remain wary, and for good reason. Contacting critical reviewers to offer refunds or reimbursement is now both encouraged by and prohibited by Amazon simultaneously. In fact, their official policies on customer reviews still state that it is a violation if "…a seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups." This leaves brands in a confusing middle ground when it comes to using the "Contact Buyer" feature. Secondly, this option could easily change buyer-seller relationships on the platform or perhaps even create a toxic environment. Brands could be incentivized to lose out on profits to please upset customers, and opportunistic individuals could become incentivized to leave negative reviews in return. However, others are extremely happy with the ability to contact negative reviewers. Many devoted brands have longed to be able to make things right with unsatisfied purchasers, and it could do wonders for a brand's reputation to turn a 1-star reviewer into a loyal fan. Previously, sellers had no option but to accept negative reviews unless they violated Amazon's guidelines. Brands now have the choice to take action, communicate, and maybe even turn ranting reviews into raving ones. The impact of this new feature has yet to be seen, and it's likely Amazon will make adjustments to it in the future. Regardless, now that sellers have this ability, they should consider its impact on their customer service strategy, and keep it in mind when creating a top-notch Amazon marketing strategy.  |
It seems like about twice a day there is another Instagram update that either alters the way the app looks or adds entirely new functionality. Due to the constant updates, it can be easy to naturally start to ignore them. While ignoring new updates may not matter for most run-of-the-mill software updates, Instagram's newest Remix feature is definitely one that you should spend some time learning about.
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