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- UK advertising to hit record £27.7bn in 2021 – report
- Gamer platform Discord makes bid for the big time with winner from AKQA
- S4 Capital’s Sorrell on new digital platforms, diversity and the world as he/we know it
- MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort
| UK advertising to hit record £27.7bn in 2021 – report Posted: 29 Jul 2021 04:09 AM PDT The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise during the second quarter of the year – by far the highest on record albeit ... The post UK advertising to hit record £27.7bn in 2021 - report first appeared on More About Advertising.  |
| Gamer platform Discord makes bid for the big time with winner from AKQA Posted: 29 Jul 2021 03:56 AM PDT Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be silly. Agency AKQA invited Discord users to describe the platform in their own words with ... The post Gamer platform Discord makes bid for the big time with winner from AKQA first appeared on More About Advertising.  |
| S4 Capital’s Sorrell on new digital platforms, diversity and the world as he/we know it Posted: 29 Jul 2021 03:20 AM PDT One of the upsides of inching out of lockdown is that you now get a real, live Sir Martin Sorrell rather than a face (and voice, of course) on Zoom and here he is on a characteristic tour d’horizon with New Digital Age’s Justin Pearse at MADfest 2021. Interesting on new platforms (TikTok especially which ... The post S4 Capital's Sorrell on new digital platforms, diversity and the world as he/we know it first appeared on More About Advertising.  |
| MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort Posted: 29 Jul 2021 02:57 AM PDT Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed it away. But it’s one of those years… Round about the time that a London Underground poster was causing a storm by Inviting us to be “beach body ready,” Wieden+Kennedy HQ was inverting such tropes ... The post MAA blast from the past: W+K's take on beach-body-ready for Southern Comfort first appeared on More About Advertising.  |
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