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- Publicis Groupe sets up ‘Team Lift’ for $200m Planet Fitness win in the US
- Havas wins all De Beers global media
- Publicis says it’s now a platform and brings in Sylvie Ouziel to make it work
- New agency Havas bounces into Asda challenge
- You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
- Joint puts Fox’s sweets back on the map
| Publicis Groupe sets up ‘Team Lift’ for $200m Planet Fitness win in the US Posted: 01 Sep 2021 11:34 AM PDT After a battle against Dentsu, WPP and Omnicom, Publicis Groupe has won the $200 million Planet Fitness brief and assembled a “Team Lift” to take the strain. It might sound like the latest instalment in the Marvel franchise, but it’s in fact the latest iteration of Publicis Groupe’s “Power of One” philosophy. Team Lift will ... The post Publicis Groupe sets up 'Team Lift' for 0m Planet Fitness win in the US first appeared on More About Advertising.  |
| Havas wins all De Beers global media Posted: 01 Sep 2021 01:42 AM PDT Havas Media Group has added De Beers Foverevermark to its global jewellery business. Forevermark was formerly handled by WPP’s Mindshare. Forevermark, launched in 2008, consists of ethically-sourced stones. This includes De Beers' 'Building Forever' sustainability commitment. The business will be run out of Havas Media Group UK's luxury international unit, which also handles other such ... The post Havas wins all De Beers global media first appeared on More About Advertising.  |
| Publicis says it’s now a platform and brings in Sylvie Ouziel to make it work Posted: 01 Sep 2021 01:23 AM PDT Sylvie Ouziel has joined Publicis Groupe as its first “leader of Shared Platforms,” which might mean everything or not as much as it sounds. The clearly high-powered Ouziel (below) joins from Singapore-based tech company Envision Digital. She was also a global COO at Accenture. Her immediate responsibility is Publicis’ Re: Sources, a 5,000 strong global ... The post Publicis says it's now a platform and brings in Sylvie Ouziel to make it work first appeared on More About Advertising.  |
| New agency Havas bounces into Asda challenge Posted: 01 Sep 2021 12:45 AM PDT We wondered yesterday what Asda’s new agency Havas might come up with and now it has: jumping into autumn to get the “Asda price feeling.” Complete with Asda’s venerable “pocket tap.” Apparently this reflects a “joyous” Asda in-store experience. Asda’s hief customer officer Preyash Thakrar says: "When our customers talk about Asda Price, it goes ... The post New agency Havas bounces into Asda challenge first appeared on More About Advertising.  |
| You & Mr Jones’ Nick Emery on why we need a new breed of media agencies Posted: 01 Sep 2021 12:29 AM PDT Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media director (when agencies had such things) Brian Jacobs. Crater Lake (which sounds like a whizzy ... The post You & Mr Jones' Nick Emery on why we need a new breed of media agencies first appeared on More About Advertising.  |
| Joint puts Fox’s sweets back on the map Posted: 31 Aug 2021 05:45 PM PDT Here’s another neat commercial from London agency Joint, this time for venerable brand, Fox’s sweets from Valeo Confectionery The point being they’re surprisingly long-lasting (six minutes on average, it seems.) Valeo’s Russell Tanner says: "We're thrilled to be putting Fox's back on the map, with a campaign insight that shows they're more relevant than ever. ... The post Joint puts Fox's sweets back on the map first appeared on More About Advertising.  |
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