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- Coke changes platforms in search of ‘Real Magic’
- IAB: mobile and video drive spectacular UK digital growth
- Nuytemans wins top Ogilvy EMEA role
- Gymbox insults its customers with ‘Sunday Roast’ and demand goes up by 260%
| Coke changes platforms in search of ‘Real Magic’ Posted: 30 Sep 2021 02:55 AM PDT Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do) since 2016. CMO Manolo Arroyo explains it thus: "Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical. The Real Magic philosophy is rooted in the belief that dichotomies ... The post Coke changes platforms in search of 'Real Magic' first appeared on More About Advertising.  |
| IAB: mobile and video drive spectacular UK digital growth Posted: 30 Sep 2021 01:09 AM PDT UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK's H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 2020 and 42% vs H1 2019 – the last comparable period that did not include ... The post IAB: mobile and video drive spectacular UK digital growth first appeared on More About Advertising.  |
| Nuytemans wins top Ogilvy EMEA role Posted: 30 Sep 2021 12:37 AM PDT Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell. O’Donnell is staying on as chairman. Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. Ogilvy global CEO Andy Main says: "Anyone who has had the chance ... The post Nuytemans wins top Ogilvy EMEA role first appeared on More About Advertising.  |
| Gymbox insults its customers with ‘Sunday Roast’ and demand goes up by 260% Posted: 29 Sep 2021 10:08 PM PDT It's a novel approach to winning customers. "You look like a pathetic group of backing dancers" and "Is this what you thought you'd be doing with your life?" isn't the obvious way to make people feel at home, but Gymbox's "Sunday Roast" class, in which a comedian comes in to take the mickey out of ... The post Gymbox insults its customers with 'Sunday Roast' and demand goes up by 260% first appeared on More About Advertising.  |
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