Friday, October 1, 2021

Adpulp

Adpulp

Introduction to Marketing Effectiveness (A Primer)

Posted: 30 Sep 2021 09:11 AM PDT

“Marketing effectiveness” sounds like a webinar that someone once forced you to attend, or worse, a graduate seminar on the way to a Master in Business Administration. Perhaps, the term would benefit from a rebrand, because it’s not a seminar or webinar. Marketing effectiveness is the difference between failure and success. Given its importance, why […]

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