Friday, October 1, 2021

More About Advertising

More About Advertising


Wonderhood Studios takes Starling Bank through the roof

Posted: 01 Oct 2021 04:30 AM PDT

This new campaign for Starling Bank isn't afraid to raise expectations about for what a bank can do for you. Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up to smash through the glass dome of the (rather glorious) old building, before soaring through ...

The post Wonderhood Studios takes Starling Bank through the roof first appeared on More About Advertising.

New Commercial Arts debuts for Sainsbury’s Habitat

Posted: 01 Oct 2021 04:00 AM PDT

Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ rather than referencing Terence Conran’s famous old designer store that won’t mean much to today’s ...

The post New Commercial Arts debuts for Sainsbury's Habitat first appeared on More About Advertising.

Very kicks off Christmas with non-event from Grey

Posted: 01 Oct 2021 03:16 AM PDT

Online retailer Very is first out of the blocks with this season’s Christmas ads – only 85 days to go it reminds us, that’s nearly a quarter of a year. So Very and agency Grey are inviting us to “start Christmas early,” doing all those things we miss like eating mince pies, wearing silly sweaters ...

The post Very kicks off Christmas with non-event from Grey first appeared on More About Advertising.

MAA Ad of the Week: Leagas Delaney for Royal British Legion

Posted: 01 Oct 2021 02:17 AM PDT

The Royal British Legion was formed in 1921 to help handle the fallout from the First World War in which millions died and has been supporting servicemen and women ever since, notably with its October Poppy Appeal. Most people now don’t have a relative who experienced the Second World War so keeping its message relevant ...

The post MAA Ad of the Week: Leagas Delaney for Royal British Legion first appeared on More About Advertising.

McCann poaches new creative leader Lopez from Nike

Posted: 01 Oct 2021 01:43 AM PDT

McCann Worldgroup has replaced CCO Rob Reilly (off to WPP as its creative supremo) with the surprise appointment of Alex Lopez from Nike as Worldgroup’s new president and global CCO. Lopez seems full of surprises as there doesn’t seem to be a picture of him anywhere – so we’ll have to make do with Nike’s ...

The post McCann poaches new creative leader Lopez from Nike first appeared on More About Advertising.

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