Ads of the World™ |
- DSM: Products With Purpose
- Chipotle: A Future Begins
- Cartier: Love is All
- The Nature Conservancy: If We Don't Protect Nature, How Can Nature Protect Us?
- ANNE FRANK HOUSE: The Bookcase for Tolerance
- Refuge: Domestic Abuse is Getting Smarter
- Waitrose: You Can Taste When It’s a Waitrose Christmas
- Chevrolet: It is not a black logo; it is an invitation to go further
- Afrocenchix: Get it Right This Christmas
- Missing People Charity and Pokerstars: Lost and found
- Auryon: Say Goodbye
- Clevry: Welcome to the Soft Side
- COLAB: Own the hustle.
- Xbox: Halo Infinite
- Booths Supermarket: The Magical Snow Globe
- Aava Medical: Mirror
- Vodafone: Break the Silence
| Posted: 17 Nov 2021 10:34 AM PST       The situation The "Products with Purpose" campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition together while creating a promise based on a larger, more important vision. Rather than the "what," we focused on the "why." |
| Posted: 17 Nov 2021 09:46 AM PST  Ten years after Chipotle's groundbreaking work featuring Willie Nelson covering Coldplay's "The Scientist," Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, "Fix You." It's a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person's desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. |
| Posted: 17 Nov 2021 09:26 AM PST  The campaign centers on a 2-minute choral film that brings together some of the brand's most famous fans - Willow Smith, Maisie Williams, Monica Bellucci, Troye Sivan and more - to celebrate togetherness. Directed by Charlotte Wales and featuring the 1970s classic composed by Roger Glover, "Love is All" is an uplifting ode to timeless love. |
| The Nature Conservancy: If We Don't Protect Nature, How Can Nature Protect Us? Posted: 17 Nov 2021 09:05 AM PST  The Nature Conservancy (TNC) and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, are announcing the debut of Nature Is Our Solution, a brand anthem directed by acclaimed documentary filmmaker and long-time TNC supporter Peyton Wilson. Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with shockingly familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his unique voice to describe nature, not as a destination but as a connection between all of us. The timing is fitting, as the eyes of the world are on COP26 looking for solutions to our climate crisis. |
| ANNE FRANK HOUSE: The Bookcase for Tolerance Posted: 17 Nov 2021 08:35 AM PST  Advertising agency Innocean Berlin, Media.Monks, Massive Music & Hagens PR as well as several global contributors have come together to create "The Bookcase for Tolerance" an educational tool to help combat antisemitism, prejudice, inequality and discrimination. The project contains a docuseries, an app and a website containing personal stories of young people who face intolerance in their daily lives and change the perception towards those who are considered "different". And by doing so, the idea is to create a more tolerant world. A world without discrimination. #donthateeducate |
| Refuge: Domestic Abuse is Getting Smarter Posted: 17 Nov 2021 07:55 AM PST  Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity's job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can "keep you up to date with traffic in your area… and her movements", while smart home features can be used to adjust the heating and lights "even when you're not at home, so you can control her from wherever you are". It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. |
| Waitrose: You Can Taste When It’s a Waitrose Christmas Posted: 17 Nov 2021 07:34 AM PST  Waitrose today launches its Christmas campaign, 'You Can Taste When It's a Waitrose Christmas', which puts delicious, quality Christmas food at the very centre of celebrations for this year's festive season. Our 60 second advert, featuring Extras star Ashley Jensen, showcases why "the best bit of Christmas is the food", no matter the time, place or occasion. |
| Chevrolet: It is not a black logo; it is an invitation to go further Posted: 17 Nov 2021 07:07 AM PST  Some new Chevrolet models, such as its trucks, began a subtle but radical change a few months ago: the classic gold "bowtie" of the brand's logo became black. What has also gone hand in hand with design changes, such as bolder grills, sportier lines, unique details even in the tapestries, implementations of technology that make the slogan "find new ways" a reality that is born in the automotive design tables and is embodied in the driving experience. To capture these advances of the brand, Commonwealth // McCann created the Black Bowtie campaign, where it exhibits the black logo as an analogy with the dark side that we all have, not such as a negative thing, but understanding that B-side as what leads us to be more authentic or daring. |
| Afrocenchix: Get it Right This Christmas Posted: 17 Nov 2021 06:45 AM PST  The first ever UK television ad for an Afro hair care brand aired this weekend. The commercial, 'Get it Right This Christmas', aired on Channel 4 and will run for the month of November. It follows a woman who is in a bit of a twist as she tries to get her naturally coiled tresses in shape for Christmas Day. Her comb and bristle brush fail to do the trick. But her kinky curls get just the boost they need when a friend delivers an Afrocenchix gift sent just in time for Christmas. The amazing products are a breath of fresh hair, allowing her to "unleash new found confidence for her big debut". |
| Missing People Charity and Pokerstars: Lost and found Posted: 17 Nov 2021 06:06 AM PST  In partnership with the charity Missing People - Flutter PLC help to support the charity to bring missing people who go missing back home to be reunited with their loved ones. |
| Posted: 17 Nov 2021 05:42 AM PST     Peripheral atherectomies are complicated. Until now, doctors never knew what they'd find in arteries until they were mid-surgery and were forced to keep a suite of tools on hand. The array of tools affected cost—and outcomes. AngioDynamics developed Auryon, a multi-use tool that handled whatever complexities arose in-vessel. The Fingerpaint team quickly realized the device was a game changer and began work on a targeted campaign for a group of fewer than 12,000 surgeons who perform peripheral atherectomy procedures. The peripheral atherectomy space is crowded. Competitors' devices offer different tools for very specific uses during surgery. However, each of these devices is marked the same way—as a tech-focused power tool. The Fingerpaint team knew they'd have to do something different. Instead of a tech theme, they designed a more abstract and visually interesting campaign, called "Say Goodbye." It was anchored by a promise: Whatever one encounters in a vessel, Auryon can handle it. The team partnered with a CGI company to deliver a series of hero visuals that personified lesions as creatures hiding within the vessel. Each story focused on a different issue, ranging from stubbornness to complexity. In doing so, Fingerpaint immediately put distance between AngioDynamics and the competition. |
| Clevry: Welcome to the Soft Side Posted: 17 Nov 2021 05:35 AM PST  Office life doesn't feel hard, when employees and employers soft skills match. Clevry, the soft skills company makes it happen. |
| Posted: 17 Nov 2021 05:25 AM PST    COLAB is a powerful dry shampoo that keeps hair refreshed all day long - for girls with busy lives and allows them to be active in their own way, their own life: quick boost all day and easy to takeaway. With a convenient size, hair is refreshed all day and beautifully fragranced in an instant without using water or wasting time. Just apply whenever and wherever you want. Simply spray, brush and go! |
| Posted: 17 Nov 2021 05:01 AM PST    Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S, Xbox One, and PC. In a time ruled by anti-heroes and doubt, Halo Infinite signals the triumphant return of true heroism. For the first time in half a decade, fans are invited to step into The Master Chief's legendary Mjolnir armor and #Become. But not every hero in the Halo universe is a seven-foot-tall Super Solider. The UNSC Archives, from 215 McCann, is a series of three short films that takes us to pockets of the Halo universe we've never seen before, to tell the stories of the humanity and heroism behind the origin of specific pieces of the Master Chief's armor. The first film, Unspoken, is the story of an injured soldier's message of hope and brotherhood to his fallen comrade's parents after an attack left him unable to deliver that message with his own voice. Project Magnes unfolds the origin of Chief's newest weapon, The GrappleShot, highlighting a dedicated civilian engineer and her attempts to develop the prototype for a new combat device, as the universe turns to war. And finally, Lightbringers explores the saga of a brave group of miners who put extraction of an ore critical for the Master Chief's exoskeleton above their own safety and lives; causing them to be trapped underground and bound together in the face of a terrible fate. These are the stories of smaller heroics, all of which have impact on the larger universe of Halo and the Master Chief. The films will be featured on Xbox social and digital channels and set the path for the Become campaign supporting the December 8, 2021 launch of Halo Infinite. |
| Booths Supermarket: The Magical Snow Globe Posted: 17 Nov 2021 04:52 AM PST  'Tis the season of a little bit of magic, plenty of food and drink, spending time with those you love...and who's that in the window of the snow globe? The wonder of Christmas, the magic of Booths This integrated digital and linear ATL campaign, brings together 2 of our greatest loves in life: Great food & the magic of Christmas. |
| Posted: 17 Nov 2021 04:45 AM PST  We often only afford people a fraction of a second before labelling who they are–or in the healthcare business, what's wrong with them. Aava Medical has set in motion a culture shift towards how they see people, treating not just the symptom, but the person. We've set out to question long-held assumptions about healthcare – and each other: How are you seen? |
| Posted: 15 Nov 2021 01:24 PM PST  Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness. In the film, we see Uncle Imre, a sympathetic elderly widow, who is likely remind us all of someone we know and love, having friendly chats with the butcher, sharing stories with the postman, and never-ending conversation with the florist and his neighbours in the elevator. The film then reveals that Uncle Imre has no one he can share Christmas Eve at home. But it is Christmas after all, and our story takes a happier turn when his phone rings and the neighbour family come over to share the joy of Christmas with him. |
| You are subscribed to email updates from Ads of the World™. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
No comments:
Post a Comment