Wednesday, November 3, 2021

Ads of the World™

Ads of the World™


Alfa Bank: Dedicated to the free and the smart

Posted: 03 Nov 2021 01:16 PM PDT

The spot for Alfa Bank features a pigeon. There's nothing special about this pigeon; it's ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams.

It's a success story that everybody knows; but it's told from a new perspective. The ad spot reveals Alfa Bank's brand positioning: "For the smart and the free". Even if you're ordinary and grey, you have the power and courage to move forward, do more and fly higher.

Ivan Urgant, the bank's celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show "Evening Urgant", a Russian adaptation of American Late Night Show.

P.S According to a Russian superstition, you'll get richer if bird feces drop on you.

Body Armor: Hydration for the Win

Posted: 03 Nov 2021 01:00 PM PDT

Danio: App Your Flavour

Posted: 03 Nov 2021 12:28 PM PDT

Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour
Danio Integrated Ad - App Your Flavour

For those who have not yet managed to create their own limited edition flavour, Danio offers a solution. The promotion was developed in collaboration with advertising agency Fitzroy Amsterdam.

Using WhatsApp, consumers are able to send in their favourite flavour combination using food emojis. There are more than 100 food emojis, which have been carefully brought to life by a food stylist. That means having emojis that you can actually eat.

If you live in Amsterdam, you could join the Live Danio Blend Bar event on TikTok, on Saturday the 13th of November. During the event, flavour combinations that have been sent in will be blended in real life.

The flavour that garners the most votes will become a "limited edition" flavour in 2022. Besides that, the winner will receive € 10.000 euros subsequently, the winner will also get to choose a charity, which Danone will gift another € 10.000 euros.

DIZO by realme TechLife: #ClichedDiwaliAds

Posted: 03 Nov 2021 12:10 PM PDT

Festive campaigns are made with the intention to hit the right note in consumers' hearts. And when done right, it helps leave a permanent mark on their minds. Which is why brands across the globe try their best to make the most of the season and the opportunity. However, they often end up doing something that's already been done.

DIZO, the first brand under realme TechLife, in its latest Diwali campaign - #ClichedDiwaliAds - calls out the cliched Diwali campaigns with a unique creative spin.

The digital film released yesterday showcases relatable and nostalgic scenarios, which almost every Indian family experiences during the festival. The video captures the true essence of India's festive mood with a light-hearted take on the most commonly used format of storytelling, and yet integrating their own product in a totally non-cliche way. The campaign is being executed by White Rivers Media.

Ali Cafe: Stay Fresh

Posted: 03 Nov 2021 11:30 AM PDT

Ali Café is an instant iced coffee where you can prepare it quickly and anywhere just by adding some cold milk. So you can drink delicious iced coffee to keep you in the best mood and makes you feel fresh.

Burger King: Ch'King Challenge

Posted: 03 Nov 2021 10:27 AM PDT

How do you get gamers interested in Burger King's mobile app? By giving them a challenge they never saw coming.

SharkNinja: Here's the Scoop

Posted: 03 Nov 2021 10:03 AM PDT

Consumers have access to more content at their fingertips, all available on their own terms, and binge viewing is on the rise. In response to that behavior, Hulu designed its Binge ad format, which uses machine learning to predict when viewers are likely to start bingeing a show, creating a unique experience connecting brands with binge watchers. In fact, in the last 6 months, 84% of Hulu's audience has binge watched at least one show. UM, Reprise and Ninja® leaned into this unique and custom opportunity to connect with viewers around Ninja®'s latest innovation, the Ninja™ CREAMi™, which transforms almost any ingredient into a frozen treat.

McDonald's: Grand Opening

Posted: 02 Nov 2021 07:35 PM PDT

Paname Brewing Company: L’Associé Creates Aromatherapy in a Can with Paname Brewing Company

Posted: 02 Nov 2021 11:21 AM PDT

As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L'Associé and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell.

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