Wednesday, November 17, 2021

App Samurai | How to Run a Successful Marketing Campaign on OEM?

App Samurai | How to Run a Successful Marketing Campaign on OEM?

How to Start Promoting Your App Around New Year’s Resolutions

Posted: 17 Nov 2021 02:24 AM PST

Certain apps are more geared toward users around New Year’s than others as people engaged in self-improvement for New Year’s resolutions. Meditation apps, diet apps, workout apps, and other productivity apps see a surge in popularity this time of year. If you fall in this niche, you need to make the most of your Q4 marketing and take advantage of the holiday season 

If you’re wondering how to approach the holiday season with your app advertising and marketing efforts, the following are some app promotion strategies you can use.

Develop Content Around New Year’s Resolutions

If your app is likely to appeal to people who set goals for themselves regarding self-improvement or increased productivity, make sure your marketing speaks to these audiences. For example, you can post on social media or your blog about the benefits of using your app ahead of the new year. Detail how your app can help people meet their goals and fulfill their New Year’s resolutions. 

For example, if you’re trying to drive new users for a workout app, showcase features such as milestones that users can reach as they progress, including miles walked, calories burned, or others. These and other apps can also use personalized push notifications for existing users, which could invite them to come back and set some specific goals to reach based on their resolutions. 

The more you advertise your app’s unique advantages, the more people will come to you over competitors that don’t resonate as much this time of year.

Carefully Manage Your Marketing Budget

When it comes to your marketing and advertising budget, take a couple of key factors into consideration.

First, keep in mind, many competitors are likely to launch paid advertising campaigns to drive brand awareness and engagement. Additionally, if you plan on implementing a social media strategy, make sure you know precisely which target market to reach and set goals that you can actually attain. 

While your competitors might be upping the ante when it comes to paid ads, social media, and other efforts, understand that you don’t have to increase your budget on the same tactics. The better tactic is to spend wisely. For instance, in your social media campaigns, make sure you’re advertising on the platforms your users spend the most time on, and gain a deep understanding of your audience. Regarding your target audience, you should also determine all of the potential platforms they use to help maximize your reach and exposure. 

Also, set SMART goals that are specific, measurable, achievable, realistic, and timely, as these will help you determine how best to use your budget. Goals can also help identify which metrics to monitor as you measure success. From there, you can make adjustments to your budget based on what’s yielding positive ROI versus what’s losing money. 

If you want to make sure your marketing dollars don’t go to waste at any point, App Samurai can help you effectively advertise and monetize your apps to significantly boost ROI and ROAS.

Implement an App Store Optimization Strategy

Regardless of the time of year, app store optimization (ASO) will always be critical. You can’t experience mobile growth without it. Through good ASO, you can make sure your app appears at the top of results for users in app stores such as the Apple App Store and Google Play Store. If your app ranks at the top of your niche, you’ll be able to more effectively gain the trust of prospective users. You’ll also be able to increase loyalty among existing users.

ASO is particularly crucial during Q4 up through January of the next year. Remember, many potential and existing users are likely to receive new mobile devices as gifts during the holidays. If you want to be sure these people find you first when visiting the app store, well-implemented ASO is essential.

To optimize your app store pages, revamp your descriptions and give plenty of details about your app’s features. You should also update screenshots with the latest version of your app. In addition, invite existing users to leave reviews on your app store, which could further improve both your app’s ranking and overall reputation among audiences. 

Make Sure Your App Is Up-to-Date and Universally Compatible

Ahead of the holidays, you also must make sure your app is updated and that users on the latest devices can install it. 

 Take the time to test your app and request user feedback to identify any bugs or usability issues that could hinder the user experience. If you address and fix these early enough, they won’t become a bigger problem when new users first open your app. 

It’s equally important to keep the app consistently compatible with the latest mobile devices on the market. For example, in 2021, some of the most anticipated devices people are likely to gift include the Vivo X70 Pro, Apple iPhone 13, Google Pixel Fold, Samsung Galaxy S21 FE, and Xiaomi 12. Keeping your app compatible with all or many of these devices will help expand your reach this holiday season.

Not only should your apps be compatible with these devices, but they should also utilize their unique functionalities. For example, many devices such as iPhones and Androids have improved augmented reality (AR) capabilities that many app developers can incorporate into the user experience. Depending on your app, you could enable users to view virtual products or information in the physical world through their smartphones or tablets. 

 With a fully updated, compatible, and generally innovative app, you’ll appeal to new and existing users and maintain a competitive edge.

Want to attract users’ attention when they first use their new devices during or after the holidays? App Samurai can help with on-device media inventory (OEM) capabilities that allow for app placements in premium manufacturer devices, such as Xiaomi, Samsung, and Oppo. 

Entice Users With Discounts and Freebies

Another great way to attract new users and boost loyalty for current users is to offer giveaways and promo codes. During a highly competitive holiday season, you’ll be able to use these to stay ahead of competitors and keep your brand top-of-mind among audiences.

You could offer promo codes exclusive to first-time users, for instance. You can also advertise promo codes and discounts on social media profiles. Additionally, ahead of a holiday sale, you can keep audiences on the edge of their seats in anticipation with reminders on various platforms. You could even incorporate a countdown clock in your app and on your website, along with push notifications to users that create a sense of urgency. As those discounts or sales approach their end, you can then remind people to come back before they expire.

Anticipate Traffic Surges

App owners should expect to see a high number of app downloads along with increased user activity leading up to the new year. You could spend weeks or even months developing the best holiday campaigns to promote your app, but they won’t truly succeed unless you’re prepared to handle the influx of new users and activity surges. 

In addition to ensuring your apps are capable of handling increased traffic, consider your other platforms. Websites, customer service portals, chatbots, and other elements of your brand should have the ability to handle traffic surges.

Take Advantage of Mobile Commerce

During the holidays and ahead of them, people are eager to spend more as they patronize a large number of businesses, whether for gifts or their own benefit. Even if you aren’t offering a shopping app specifically, you can monetize your app in certain ways to increase revenue from users. For instance, you could offer a freemium productivity app with limited features available to new users. If users want access to more features that could more effectively monitor and boost their productivity, you could require them to pay for a premium version. 

If you offer certain in-app items for sale, such as currency or other rewards, you could offer discounts on these items and bundles. 

For some help with monetizing your app to maximize revenue, consider turning to App Samurai for a reliable custom app monetization solution. We can connect you with ad networks that feature diversified inventories and direct reward apps. Real-time reporting also enables you to easily control data and optimize monetization performance.

Give Your App the Chance to Excel for the New Year

If your app is likely to attract people looking to fulfill their resolutions for the coming year, you must give your app a fighting chance during the holiday season with well-optimized marketing campaigns. By taking the right steps to promote your app and appeal to both new and existing users, you’ll experience success on a long-term basis.

 For additional assistance with promoting and growing your app, consider using the innovative growth platform from App Samurai. We can cover every aspect of your app’s journey, from attracting new users to driving engagement and loyalty among existing ones. For more details about our solution and how it can fuel your app’s growth this holiday season and beyond, contact us today.

The post How to Start Promoting Your App Around New Year's Resolutions first appeared on App Samurai.

10 Ways to Increase Mobile App Revenue

Posted: 17 Nov 2021 02:12 AM PST

Mobile apps are an increasingly significant source of revenue. In 2020 alone, the total ad revenue was $581.9 billion, and the mobile app market is expected to grow to around $935 billion by 2023. These and other app revenue statistics show how profitable this market is with the right app monetization strategies. 

While mobile apps can generate plenty of profits for app developers and businesses, you may be unsure about how to increase your average mobile app revenue. So, exactly how do apps generate revenue? To give you some ideas, the following are some of the many potential methods to make your app more profitable.

1. Incorporate In-App Stories

One of the best ways to increase revenue from your app is to use in-app stories. These are fun and interactive ways to engage users and get them to perform certain desired actions. Through in-app stories, you can essentially include the familiar Instagram Stories feature in your own app.

In-app stories use personalized messaging and other content to connect with users by speaking more directly to them. Stories can include everything from in-app onboarding processes that efficiently introduce users to your app to unique and well-timed push notifications that bring people back to the app. 

In-app stories can increase revenue in a couple of different ways. 

First, apps can get more in-app purchases through a streamlined sales funnel using product stories. For example, you could display products through app stories by using CTA buttons, swipe-ups, or product tags, all of which could take users directly to the purchase page. This would make it easier than ever for users to move along the buyer’s journey. Having personalized stories that use the right content to connect with audiences will further drive engagement, as users feel more inclined to take action when you’re appealing to their individual wants and needs. 

Apps can also use stories for ads in much the same way Instagram Stories does. At Storyly, we have integrations with Google AdMob and Google Ad Manager, which enables advertisers to publish programmatic or premium ads. 

2. Practice Good App Store Optimization

App store optimization (ASO) is a great way to generate more app store revenue, specifically by encouraging more downloads. ASO entails optimizing your app store page with high-quality content that helps you rank high in app stores and entices people to download your app. 

The app store is critical for getting people to discover and download your app. In the second quarter of 2021 alone, the total combined number of app downloads from Apple App Store and Google Play was around 35.9 billion. If you want people to find and download or purchase your app, you must implement good ASO. 

Think of ASO like you would with search engine optimization (SEO), as both are trying to increase visibility among audiences. By writing high-quality descriptions of your apps, featuring multiple helpful screenshots, and reviews, you can achieve better rankings in app store searches and drive traffic to your page. 

3. Carefully Implement Push Notifications

Push notifications can be a nuisance to users when used incorrectly, but when implemented properly, they can be a huge source of app revenue. Hopper CEO Frederic Lalonde determined that an astounding 90% of the company’s revenue came from push notifications, sending more than a billion of them every day. 

The key is to use push notifications strategically, encouraging engagement without annoying users. Make sure each push notification provides value to users. You can also integrate stories with personalized messages that encourage users to return to your app, whether to continue their progress toward a goal or to complete a purchase or another task.

4. Use In-App Ads

App ad revenue remains one of the best ways for app owners to monetize their apps. A big reason why app advertising revenue is often so high is that people would often rather watch ads in an app than pay for a premium version of an app. Users are willing to sacrifice a small amount of convenience in exchange for a more affordable experience. 

While you may prefer to have people pay to download and install your app, the in-app advertising revenue generated can make it worth it to offer a free or freemium version. There are many types of ads you can display in your app, including full-screen ads, notification ads, capture forms, and the aforementioned in-app story ads, among others.

If you’re curious to know how to calculate ad revenue of an app, simply multiply the number of impressions by the cost per impression and divide the total by 1,000.

5. Build Email Lists

 

Email marketing for your app can further keep users engaged, which translates to increased mobile app revenue, including app ad revenue. Sending regular emails to recipients on your email lists will remind users to return, whether it’s for a new update or product or simply a reminder to come back.

You can build your email lists by using an in-app subscription form that requests users to enter their email addresses in exchange for something of value. Email marketing can then keep these users engaged in multiple ways. For instance, you could share new blog posts or weekly newsletters that keep your app and brand top of mind. In the process, you’ll drive more traffic to your app and, subsequently, revenue.

6. Implement In-App Purchases

Although a majority of apps are free to download initially, you can generate more mobile app revenue from free apps by offering in-app purchases. Oftentimes, freemium apps such as mobile games enable users to download the app for free while closing them off from certain features. By paying a certain amount, users can access these gated features, or they can purchase certain in-app items.

In-app purchases could also entail purchasing physical products from eCommerce apps, along with services with in-app billing capabilities. However, you must determine the right balance of free and paid features. Keeping too many features free could prevent people from completing purchases, while gating too much content might cause people to uninstall and avoid your app altogether.

7. Create User-Friendly App Design

 Another great way to increase mobile app ad revenue and other types of revenue is to develop a good user experience. If your app isn’t intuitive and easy to navigate or efficient, people are likely to leave the app and stay away from it. 

To keep users consistently engaged and build a base of loyal users, make sure your app is easy to use and assists with onboarding new users. Stories are a great way to do this, guiding new users through the process while displaying their progress at the start. Your app should also make everything easy to find, enabling users to locate various items and complete purchases without issue.

Also, ensure users have sufficient tapping space. Users can quickly become frustrated if your buttons are too small or too cluttered to enable users to tap on them.

8. Offer Subscriptions

 If possible, offer subscription options to users. Whether for a single app or a service such as a magazine subscription that goes beyond your app, subscriptions can give users multiple options that encourage them to subscribe. For example, you might have three different plans that users can choose from, with a lower tier, middle tier, and upper tier, with each succeeding tier offering additional services. Users can then select the tier that’s right for them based on the services they want and their budget.

Depending on the user experience and individual budgets, you may be able to upsell subscriptions as users upgrade to the next tier over time. If users decide to cancel a subscription, you can also give users the ability to pause subscriptions for a certain period of time instead of outright deleting their account. This could get them to return at a later point when the pause period expires.

9. Gather and Analyze User Data

By looking at app revenue analytics and other data from your users, you can better optimize your app to generate more revenue. Collecting data such as app revenue by country, app ad revenue per user, and user behavior can help you measure the success of your app and plan for the future. You can identify what’s working and what isn’t, and use that information to create an even better experience that boosts revenue. 

For instance, you might find that users are abandoning your app at a certain point. With the right app revenue data and other analytics, you can figure out what’s causing these users to drop the app and make any necessary changes to keep them returning.

10. Increase Engagement With Deep Linking

One final way to further increase mobile app revenue is to implement deep linking. Deep links make returning to your app quick and simple with links that take people directly to the desired page to complete a specific task.

This is particularly invaluable for bringing people back to an abandoned cart. You might want to remind users to complete their purchase, in which case you could use a push notification with a deep link that takes the user straight to the checkout page. All the user would need to do at this point is provide payment details, making the process easy and painless for them. 

Take the Right Steps to Increase App Revenue

Now that you know more about how revenue is generated from mobile apps, you can begin implementing these and other strategies to get the most from your app. Through the use of stories, in-app ads, in-app purchases, email marketing, and other efforts, you’ll be able to drive not only downloads and installs but also increased revenue that keeps your app profitable.

The post 10 Ways to Increase Mobile App Revenue first appeared on App Samurai.

6 Strategies That Are Proven to Monetize Apps Without Aggravating Audiences

Posted: 17 Nov 2021 01:52 AM PST

Developers and business owners want to make money from their apps to ensure they generate a profit. With so many ways to monetize apps, it can be difficult to choose the right monetization strategy, but the fact is that each comes with its own unique benefits and applications. Some strategies will work better than others, depending on the type of app you offer and your audience’s preferences. At the same time, you don’t want to irritate your audiences with overbearing ads or paywalls that prevent users from progressing too soon. The best monetization strategy will strike a balance between profitability and user satisfaction.

 If you’re having trouble deciding on the best app monetization strategy, the following are some of the best ways to approach monetization.

1. Using the Right In-App Advertising Formats and Frequency

 In-app advertising remains the most popular type of monetization strategy for app owners and developers. However, not every type of in-app strategy will work for every app. Depending on your app and audience, you will want to select the right types of ads to incorporate into the user experience.

In-app ads have the potential to generate plenty of revenue, with app revenue reaching $111 billion in 2020, a growth of almost 50% compared to 2018.

The different types of ads to use include:

Interstitial Ads

The first in-app ads to come about were banner ads, but users quickly became impatient and annoyed with these ads, which are unappealing and interrupt the user experience. One of the ways developers began to avoid using banner ads was the development of interstitial ads. 

Instead of showing large banner ads that feel more intrusive to users, interstitial ads show a full-screen ad between screens. For example, in a mobile gaming app, a person might complete a level and see an interstitial video ad before returning to the game’s main menu. 

To benefit from these types of ads, you must gain a deep understanding of how people use your app, along with who uses it. This will help gauge the best placement for these ads, whether at the beginning or end of user flows.

Native Ads

Unlike interstitial ads, native ads appear within the app during user flows, without any intrusiveness. Ads will appear similar to other in-app content for a more seamless experience among users. For instance, native ads may appear in a timeline as a user scrolls through a social media app. 

While native ads are intended to more or less blend in with surrounding content, users should still be able to tell them apart from other in-app features. Otherwise, users could easily become frustrated when clicking on an item they think is in-app content, only to discover that it’s an ad.

Reward Ads

Many gaming apps use reward ads that require users to view them to earn an in-app reward. A game might use a kind of in-game coin currency, for example, and users can earn more coins by watching a 30-second ad. In addition to games, reward ads could work with other apps to offer certain exciting rewards, such as earning scratch cards with potential prizes in an eCommerce app. 

Affiliate Ads

Affiliate ads entail advertising other products, services, and apps to generate revenue from them. If people naturally trust the referred source, affiliate ads could effectively convert users. Affiliate ads also need to be relevant to the advertising app, such as a mobile arcade game app advertising games within the same or a similar genre. 

Using one or more of these ad types is an effective way to generate income, and it will remain that way for many years to come.

2. Driving In-App Purchases

Considering most apps available today are free, many of them rely on in-app purchases in addition to or in lieu of ads. This app monetization strategy involves selling items to users within the app, which could include either physical or virtual products. Shopping apps could use in-app purchases to sell physical products to customers, for instance, while other apps may sell in-app currency or other items. Taking the right approach with this strategy can deliver great value to users to keep them satisfied while benefiting the app owner.

In-app purchases are also incredibly lucrative, accounting for 48.2% of total mobile app earnings. To get the most from them, you need to ensure that the price is just right and that the items are worth the purchase. You can experiment with different price points to better determine what people are willing to pay 

3. Offering Freemium Apps

The freemium monetization strategy enables users to download an app for free while requiring users to purchase certain premium features to get the most from the app. The goal is to encourage users to download the base version of the app, leading them to pay to dig deeper into the app and all it has to offer. The main benefit of this model is the ability for users to give your app a try before making a purchase, which can help them determine if an app is right for them.

On the other hand, it can be challenging to determine which features should be free and which should count as part of the premium experience. By monitoring user engagement and the number of purchases for various features, you can identify bottlenecks that keep users from going beyond the free experience. 

Many app owners have found success with this strategy. One survey of 400 mobile app developers in the U.S. and the U.K. found that freemium apps ranked second to the subscription model among respondents, with 33% of developers generating the highest amount of revenue from these apps.

4. Implementing the Pay-Per-Download Model

The pay-per-download strategy is both the simplest and oldest model. This strategy requires users to pay a fee to download the app and immediately access all in-app features. The biggest downside to this model is that people won’t be able to try the app before downloading it, unlike free or freemium apps. This could make people hesitant to pay to purchase the app if they’re not sure what to expect.

While the pay-per-download model might seem a little less lucrative compared to others, it’s possible to generate a great deal of engagement and revenue with sufficient marketing and advertising efforts. For instance, you can encourage purchases and downloads with great press and plenty of buzz about the app, along with in-depth descriptions and screenshots in app stores and on your website. The more information and positive reviews there are for a paid app, the more sales you’ll get.

5. Incorporating a Subscription Model

 Subscriptions are somewhat similar to freemium strategies, as they block off access to certain content as opposed to features. The subscription model involves offering an app to users for free, giving them access to a certain amount of content before people must pay for a subscription. Essentially, the free app functions as a free trial that people can get a feel for before requiring them to pay to go further. 

 Like freemium apps, the subscription model is a great way to bring new users on and show them what they’re getting with your app. Once you’ve engaged users and gained their trust, they’ll be far more likely to invest in a subscription, which could include multiple tiers to give them some options. 

 Subscriptions are extremely popular today among users, making them highly profitable. In fact, subscriptions drove an impressive 97% of consumer spend in the Apple App Store for the top 250 non-gaming apps in 2019. Additionally, they accounted for 91% of revenue in the Google Play Store.

6. Partnering With Other Brands for Sponsorship

Another option available to app owners is brand sponsorship, which could include a mix of ad formats to promote one or more businesses through your app. This eliminates the need to go through ad networks when you partner with a limited number of brands. If your app is popular within a highly specific niche, other brands within that niche may want to have ads featured within your app to help increase awareness and engagement. Ultimately, if you think your audience would like to see ads from brands within your niche, sponsorships may be a great way to monetize your app.

Choose the Ideal App Monetization Strategy to Meet Your Needs

Any of these strategies can help you drive revenue with your app, ensuring you get the most out of it upon launch. Keep in mind that there is no one-size-fits-all monetization strategy. Different models will work for different types of apps, depending on their niche and the audience for them. With the right strategy behind your app, you’ll experience unbridled growth that boosts both user engagement and profitability on a long-term basis. 

Want to find out more about how to grow your app? App Samurai offers a unique growth platform that can give your app what it needs to thrive among your audiences. To learn more about App Samurai and its many capabilities, contact us today.

The post 6 Strategies That Are Proven to Monetize Apps Without Aggravating Audiences first appeared on App Samurai.

How to Ramp Up Your Mobile-Based Advertising for the Holiday Shopping Season

Posted: 17 Nov 2021 01:36 AM PST

As the holidays approach, app owners need to know how to connect with audiences and make the most of this season. Throughout the winter, mobile apps see more engagement than ever, particularly as people receive mobile devices as gifts and begin downloading apps in tandem. Additionally, you’re likely to see plenty of activity among loyal users who make purchases via your app.

Consider the fact that more than 60% of holiday shoppers use apps to purchase, with half of the shoppers downloading new apps. By connecting with these users your app will have the chance to propel forward and gain the competitive edge you need to stay ahead.

To help you develop the perfect advertising strategy for Black Friday, Christmas, and other critical holidays, the following are some steps to take as you begin planning.

Keep Your Goals in Mind

Think specifically about what you want to achieve with your app this holiday season. Some brands may want to generate more sales through their app among existing users, for example, while others will want to focus on generating new users. However, many brands may also not know what to expect from the holidays. 

To make sure your app is a success before the holidays begin, establish specific and achievable goals. These will give your campaigns a clear direction to go in and enable you to effectively measure success. 

Determine Whether Volume or Value Is Important

As you set your goals, a big part of the process will come down to whether you want to increase the volume of users or the value of them. If your brand’s top priority is to boost ROI, you’ll want to place emphasis on value and maximize the profitability of your users. Conversely, you might be primarily focused on building your audience and engaging new users to dominate app stores.

In other cases, you may want to incorporate a balance between both goals, increasing your user base while driving more in-app sales or repeat purchases.  

Help Users With Pre-Purchase Research

Pre-purchase research is critical among consumers, with 92% of them researching gifts online over the course of the holiday season. Many shoppers begin the research process as early as October or September. In the process, many of these consumers are likely to download retailer apps and other third-party apps. After all, people want to make sure that the gifts they buy are just right for their friends and family, and they’ll also want to buy many of them ahead of time before they sell out.

Using timely push notifications, you can send these audiences certain recommendations and offers based on their previous orders or interests. This is likely to appeal to them early in the season and drive more engagement among existing users. 

Identify Audiences to Build

When building your audiences during the holidays, use a combination of first- and third-party data, along with provider data. First-party data includes your own sets of user data, including website visitors, DMP or CRM data, and app data, while third-party data may come from your mobile tracking partners 

Once you’ve collected enough data around your audience, you can develop certain buyer personas based on existing users, giving you certain personalities to target with your app advertising efforts. 

Segment Your Users

If you want your brand to stand apart from the many others attempting to drive engagement throughout the holidays, you must segment your target audience based on their unique values and interests. One effective method to achieve this is psychographic segmentation. 

Using this practice, you can gain better insight into your audience’s interests and consumer behavior. Instead of focusing on demographics, psychographic focus on your customers’ specific interests. As an example, you can figure out which product category users care about most of all based on the products they’ve viewed or purchased. After collecting this data, you can use it to hyper-target your mobile ads and marketing campaigns that establish a stronger connection with users. 

Test Your Campaigns Ahead of the Holidays

Don’t wait until the last minute to test your campaigns or neglect to test them at all. You won’t be able to predict the success of your campaigns if you fail to adequately test and modify them before launch.  

When testing your campaigns, you’re better off starting as early as the fall. This is because you want to sufficiently prepare all of your creative assets and messaging within six to eight weeks before the holiday season kicks off. You can test your campaigns via A/B testing ahead of the holidays, which entails using two ads, push notifications, or other content featuring a different feature. This differing element could include a message, app layout, messaging, CTA, or emojis. Based on what resonates with your audiences and what underperforms, you’ll know which assets to drop and which to use.

Connect With Micro-Influencers to Reach Niche Audiences

With your specific audience in mind, you need to market to them in an influential way. One of the best ways to drive interest in your app is through micro-influencers within your specific niche. Although larger influencers may be more ideal to target in many marketers’ minds, micro-influencers are more cost-effective while enabling you to reach plenty of people with a particular interest.

Micro-influencers often have hundreds or thousands of loyal followers who eagerly consume their content on a regular basis, often daily. An endorsement of your app from one or more of them could be invaluable in connecting with the audiences you share. 

When establishing a relationship with a micro-influencer, focus more on their engagement rate than their audience. You may want to target a micro-influencer based solely on the shared audience, but their efforts won’t help unless people actively engage with them. Engagement rates will also differ depending on the social media platform the influencer users. For example, the average engagement rate of micro-influencers on Instagram is 3.86%, while TikTok micro-influencers see an average engagement rate of 17.96%. 

Try to pinpoint what a good engagement rate is based on the niche and platform, and use that data to carefully select the right partner. 

Retarget Users When They Switch Devices

People who purchase new devices may not all be new users to you. Some people could be previous users who upgrade their mobile devices over the holidays. As they make the transition, they may avoid re-downloading any apps they rarely used, or they could rediscover them. This is why it’s crucial to connect with either current or lapsed users leading up to the holidays to maximize their exposure to your brand. Building this connection will also help boost sales and engagement, increase user acquisition via cross-device promotion, and increase overall loyalty among users.

Meanwhile, competitors that don’t take the same steps will likely fall behind as you increase user retention.

Boost In-App Purchases

As a growing number of brick-and-mortar retailers make the transition to eCommerce platforms, driving in-app purchases has become more important than ever. If businesses want to drive in-app purchases for shopping apps, one great way to do so is to enable users to simplify the buying process. 

For instance, you could enable users to save their shipping and payment details for easier or even one-tap checkout. A streamlined shopping experience will make buying a gift both quick and painless, without any tedious repetitive steps along the way to their purchase.

You can further increase in-app purchases with the help of engaging push notifications. Make sure push notifications are personalized for each user, which will encourage them to come back. You could send reminders to users to complete their purchases if they leave items in their cart. You could also notify them about hot deals or holiday sales for certain items based on their unique buying habits.

Don’t Stop After Christmas or New Years

Many business owners may perceive Christmas and New Year’s Eve as the end of the holiday season, but it’s far from over for app owners. Many people who receive new mobile devices may not use them until days or weeks afterward. If you can keep your campaigns running until early on in Q1 of the next year, you’ll have the chance to connect with many users who might otherwise remain unaware of you following the holidays. 

Develop a Winning Campaign to Flourish This Holiday Season

By implementing the right advertising strategy for your mobile app, you’ll be able to drive everything from new users to increased sales and loyalty among your existing user base. The key is knowing how to successfully approach your campaigns. Be sure to conduct plenty of research into your audience, segment users, test early, and continue your campaigns up through January to get the most from them. With an effective strategy behind your app, you’ll have the chance to succeed in your efforts as you build brand awareness and engagement.

If you need some assistance with your marketing efforts, consider using App Samurai’s mobile growth platform to reach your audiences this holiday season. Our innovative solution can help with user acquisition, branding, engagement, and app placement on new devices. In turn, we’ll assist you in keeping your app top-of-mind and geared for success before the holidays arrive. If you would like to find out more about our platform’s capabilities, contact us today to start implementing the ideal tool to help launch your holiday advertising campaigns.

The post How to Ramp Up Your Mobile-Based Advertising for the Holiday Shopping Season first appeared on App Samurai.
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