More About Advertising |
- Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies
- Tesco’s Alessandra Bellini is new AA president
- MAA Ad of the Week: Apple’s musical history
- Coutts says ‘real success takes true character’ in first brand campaign for 50 years
- Ad Net Zero launches ‘essentials certificate’ training scheme
| Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies Posted: 01 Nov 2021 02:12 AM PDT Back when the interweb first knocked meaningfully on advertising's doors, some of adland's more optimistic commentators hoped this might herald a new golden age of creativity. If advertising could now be shared (participated in, even) there was surely a new creative dividend available to bold advertisers whose ideas might now flow through free ('earned') media ... The post Laurence Green: why Burberry's in-house triumph has a stark lesson for agencies first appeared on More About Advertising.  |
| Tesco’s Alessandra Bellini is new AA president Posted: 01 Nov 2021 01:43 AM PDT The UK’s Advertising association has a new president, Tesco chief customer officer Alessandra Bellini. Bellini (below) takes over from former Unilever CMO Keith Weed who’s finished his three-year stint. Bellini, who will work with AA chair Philippa Brown of media agency PHD, and CEO Stephen Woodford, says: "I'm delighted to join the Advertising Association as ... The post Tesco's Alessandra Bellini is new AA president first appeared on More About Advertising.  |
| MAA Ad of the Week: Apple’s musical history Posted: 01 Nov 2021 01:25 AM PDT Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort. Agencies often blather on about ‘storytelling’ but this is a real story: 45 years of Apple computer noises. Interesting that it coincided with Facebook’s feeble revamp to Meta. ... The post MAA Ad of the Week: Apple's musical history first appeared on More About Advertising.  |
| Coutts says ‘real success takes true character’ in first brand campaign for 50 years Posted: 31 Oct 2021 04:02 PM PDT After 300 years in business, Coutts is attempting to overhaul its image and appeal to a new generation of “wealth creators” in a campaign by The&Partnership. It’s always been known as “the posh people’s bank,” but now Coutts wants digital entrepreneurs, influencers, Esports players, and musicians — people they are calling the “disruptors, champions and ... The post Coutts says 'real success takes true character' in first brand campaign for 50 years first appeared on More About Advertising.  |
| Ad Net Zero launches ‘essentials certificate’ training scheme Posted: 31 Oct 2021 04:01 PM PDT As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all things sustainable. There is a 10-hour online course divided into five modules, covering topics like ... The post Ad Net Zero launches 'essentials certificate' training scheme first appeared on More About Advertising.  |
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