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- Dominos goes full festive yodel for Christmas pizza launch
- Amazon sets out plans for 260 cashierless UK supermarkets
- Lidl carves out a Christmas Turkey
- Sainsbury’s offers ‘a Christmas to savour’
- Laurence Green: why Ringan Ledwidge was a great director
- Why your donations are important to a free MAA
| Dominos goes full festive yodel for Christmas pizza launch Posted: 15 Nov 2021 02:41 AM PST VCCP's "Domin-oh-hoo-hoo" campaign for Dominos Pizza takes a festive turn with a full choir to launch its Christmas menu. Apparently the original campaign reached 95 per cent of the UK population, and there's clearly plenty more mileage to be had out of the idea if this ad is anything to go by. This time, there's ... The post Dominos goes full festive yodel for Christmas pizza launch first appeared on More About Advertising. |
| Amazon sets out plans for 260 cashierless UK supermarkets Posted: 15 Nov 2021 01:31 AM PST Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued property assets are one aspect of course but growth has to come from somewhere else too. According to reports in Business Insider and London’s City AM, internal documents show that Amazon is planning to open ... The post Amazon sets out plans for 260 cashierless UK supermarkets first appeared on More About Advertising. |
| Lidl carves out a Christmas Turkey Posted: 15 Nov 2021 01:13 AM PST There’s always one Christmas Turkey around in adland: welcome to Lidl’s effort from Karmarama. It’s all over the airwaves but doesn’t get any better with repeat viewing. Carving the aforementioned bird with a laser? Think rival Aldi’s Kevin the Carrot has hit them where it hurts. MAA creative scale: 0. The post Lidl carves out a Christmas Turkey first appeared on More About Advertising. |
| Sainsbury’s offers ‘a Christmas to savour’ Posted: 15 Nov 2021 12:29 AM PST John Lewis versus Sainsbury’s – from Omnicom agencies (and rivals) adam&eveDDB and AMV BBDO – used to be the annual heavyweights contest. Never more so than in 2014 when Sainsbury’s produced its Great War centenary epic, directed by the late Ringam Ledwidge. Things have moved on a bit, with Sainsbury’s, now helmed by Wieden+Kennedy, eschewing ... The post Sainsbury's offers 'a Christmas to savour' first appeared on More About Advertising. |
| Laurence Green: why Ringan Ledwidge was a great director Posted: 15 Nov 2021 12:08 AM PST Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it's our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad Age, in particular, was right to describe Ringan as a 'cinematic giant' rather than just ... The post Laurence Green: why Ringan Ledwidge was a great director first appeared on More About Advertising. |
| Why your donations are important to a free MAA Posted: 14 Nov 2021 04:01 PM PST Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ... The post Why your donations are important to a free MAA first appeared on More About Advertising. |
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