Wednesday, November 17, 2021

More About Advertising

More About Advertising


Ogilvy MD Victoria Day picks her Desert Island Ads

Posted: 17 Nov 2021 10:49 AM PST

Victoria Day is managing director, advertising, brand & content at Ogilvy UK, where she is a key player in the Walgreens Boots team. She joined Ogilvy in 2018 from adam&eveDDB, where she was a managing partner, running the Waitrose, Google and Halifax accounts. DESERT ISLAND ADS KFC Agency: Mother KFC have barely put a foot ...

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Uncommon attempts to redefine the ‘lad’ in LADbible

Posted: 17 Nov 2021 10:22 AM PST

In a bold effort to change the narrative, Uncommon is hoping to redefine the meaning of “lad” by showing a series of everyday heroes — and even heroines — in a new campaign for LADbible. Patrick Hutchinson, who carried an injured counter-protestor to safety at a Black Lives Matter rally; and Patrick Boyle, who became ...

The post Uncommon attempts to redefine the 'lad' in LADbible first appeared on More About Advertising.

McCann produces another Christmas winner – for Smyths

Posted: 17 Nov 2021 02:16 AM PST

McCann Manchester seems to have the knack of this Christmas advertising lark. The engine room in McCann UK’s ever-popular Kevin the Carrot, it’s racked up nearly nine million views on YouTube for toy retailer Smyths. Must be a lot of cursing parents. These things can be treacly for us non-children but this is perfectly pitched. ...

The post McCann produces another Christmas winner - for Smyths first appeared on More About Advertising.

Nike’s ‘Dream Crazy’ is the “best of the best” says Effie

Posted: 17 Nov 2021 02:02 AM PST

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope that helps. The inaugural winner of the Iridium award (the “global best of the best” ...

The post Nike's 'Dream Crazy' is the "best of the best" says Effie first appeared on More About Advertising.

German supermarket weepie’s Christmas ode to lost youth

Posted: 17 Nov 2021 01:31 AM PST

While British advertisers are cheering us all up with promises of yuletide togetherness, German supermarket Penny’s is taking an altogether more miserable approach, dwelling on the lost opportunities that the pandemic has forced on young people. Serviceplan’s campaign is a real downer, but there is a point — Penny’s is running a competition to give ...

The post German supermarket weepie's Christmas ode to lost youth first appeared on More About Advertising.

MAA blast from the past: Only in New York…

Posted: 17 Nov 2021 12:47 AM PST

J&R Music World was a New York institution before it appears to have over-expanded and then imploded. Seems to have sold cameras too. Founded back in 1971. No idea when this pleasingly un-Christmassy ad was made (looks Seventies) or who made it. With that merciless humour that, alas, seems cancelled these days. “The business of ...

The post MAA blast from the past: Only in New York... first appeared on More About Advertising.

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