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- French beer Paname claims to help long covid sufferers regain their sense of smell
- Google launches new Pixel phone – and has absolutely nothing to say about it
- Simm’s elevation at Omnicom shows march of media execs
- Etsy’s very personal Christmas campaign by 72andSunny NY
- It pays to be privileged: Creature’s “class polish” campaign highlights UK pay gap
- How to help MAA and free independent journalism
| French beer Paname claims to help long covid sufferers regain their sense of smell Posted: 02 Nov 2021 12:28 PM PDT Covid robs people of their sense of smell, but French agency L'Associé says it can help restore it, thanks to a specially aromatic new line of craft beers from Paname Brewing Company. Sniff the brew every day, and you can retrain your senses, apparently. L’Associé says it’s all based on science, but the three flavours ... The post French beer Paname claims to help long covid sufferers regain their sense of smell first appeared on More About Advertising.  |
| Google launches new Pixel phone – and has absolutely nothing to say about it Posted: 02 Nov 2021 03:39 AM PDT Google’s new Pixel 6 phone is the first “all Google” phone it seems, not that that probably makes much difference to anyone. Quite likely that this new ‘brand anthem’ for the phone from Anomaly won’t make much difference to anyone either. Essentially it’s a series of non sequiturs. The phone that’s what you are – ... The post Google launches new Pixel phone - and has absolutely nothing to say about it first appeared on More About Advertising.  |
| Simm’s elevation at Omnicom shows march of media execs Posted: 02 Nov 2021 01:34 AM PDT Omnicom’s top media exec Daryl Simm is in the box seat to succeed long-serving John Wren as boss of the ad holding company. The US-based Omnicom, once famous for its trio of big creative agencies – BBDO, DDB and TBWA – is now, like its peers, increasingly a media and data focussed business. Simm (left), ... The post Simm's elevation at Omnicom shows march of media execs first appeared on More About Advertising.  |
| Etsy’s very personal Christmas campaign by 72andSunny NY Posted: 02 Nov 2021 01:11 AM PDT This festive work for craft-focused ecommerce site Etsy urges us to “Give more than a gift” in a sentimental campaign about the magic of meaningful presents by 72andSunny New York. The UK-only ad is the best, even though it flagrantly ignores the fact that wild swimming pretty much always happens in the morning, and it ... The post Etsy's very personal Christmas campaign by 72andSunny NY first appeared on More About Advertising.  |
| It pays to be privileged: Creature’s “class polish” campaign highlights UK pay gap Posted: 02 Nov 2021 12:53 AM PDT People from working class backgrounds earn on average £6000 a year less than their middle class counterparts, according the government's own analysis of around 300,000 civil servants. Creature London is highlighting this "posh privilege" with a TV, cinema and social campaign for a fictional product called "Class Polish," starring Scottish comedian Fern Brady. Dan Cullen-Shute, ... The post It pays to be privileged: Creature's "class polish" campaign highlights UK pay gap first appeared on More About Advertising.  |
| How to help MAA and free independent journalism Posted: 01 Nov 2021 05:01 PM PDT Many thanks to the many readers who have supported MAA over the past two years via your contributions. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Better times, we hope, are among us but this revenue will continue to play an ... The post How to help MAA and free independent journalism first appeared on More About Advertising.  |
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