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- VCCP Group launches a global content studio, Girl & Bear
- Disney goes full Christmas with ‘The Stepdad’ mini-film
- Publicis media run continues as Zenith bags ZPG’s combined online brands
- Publicis Groupe’s Spark Foundry wins Facebook media
| VCCP Group launches a global content studio, Girl & Bear Posted: 03 Nov 2021 03:23 AM PDT Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology to its clients around the world. With 250 "makers" already on board, the launch of Girl & Bear (named after VCCP's logo) is essentially a way to consolidate and clarify of an existing offering, and ... The post VCCP Group launches a global content studio, Girl & Bear first appeared on More About Advertising.  |
| Disney goes full Christmas with ‘The Stepdad’ mini-film Posted: 03 Nov 2021 02:32 AM PDT This is a classic Disney Christmas story of a stepfather tentatively finding a role in a blended family, creating a new set of traditions as they go. If anybody can do it in-house, Disney should be able to, and here they’ve done a masterful job of creating a sequel to last year’s Lola, which has ... The post Disney goes full Christmas with 'The Stepdad' mini-film first appeared on More About Advertising.  |
| Publicis media run continues as Zenith bags ZPG’s combined online brands Posted: 03 Nov 2021 01:43 AM PDT It’s turning out to be s stellar week for Publicis Media: bagging Facebook’s global account and now UK agency Zenith has landed ZPG’s three big online brands Confused.com, Uswitch and Zoopla. Zenith previously looked after Uswitch. Gareth George, group head of media at RVU (which looks after Uswitch), says, "It was a natural step to ... The post Publicis media run continues as Zenith bags ZPG's combined online brands first appeared on More About Advertising.  |
| Publicis Groupe’s Spark Foundry wins Facebook media Posted: 03 Nov 2021 12:25 AM PDT Publicis Groupe’s Spark Foundry has, as expected, won Facebook’s estimated $1bn global media account. Spark Foundry, MediaVest as it used to be, beat Dentsu, which had some Facebook business, and Havas in the final pitches. WPP’s Mindshare had handled Facebook since 2014 but declined to repitch. Facebook is now the rather tarnished but immensly profitable ... The post Publicis Groupe's Spark Foundry wins Facebook media first appeared on More About Advertising.  |
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