More About Advertising |
- Digital media wizard Essence digs down with RHS
- WPP dives deeper into ecommerce with Cloud Commerce
- Co-op goes live for Christmas – in a community fridge
- Trapped: Waitrose ‘Snowed In’ Christmas ad takes a real life twist
- VCCP’s first work for Honda brings us wheelies in the desert
- Erste’s Christmas message: ‘believe in tomorrow’
- How come Vodafone Ireland gets this advertising lark?
- Albert Bartlett gives potatoes star appeal
| Digital media wizard Essence digs down with RHS Posted: 30 Nov 2021 01:58 AM PST We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was surprised, even Omnicom’s PHD) but the all-conquering tech-based agency has added an intriguing newcomer – the UK’s venerable Royal Horticultural Society (RHS.) RHS director of members, marketing and digital Martine Parnell says: "The RHS continues ... The post Digital media wizard Essence digs down with RHS first appeared on More About Advertising. |
| WPP dives deeper into ecommerce with Cloud Commerce Posted: 30 Nov 2021 01:18 AM PST There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it (the ‘e’ is clearly so last year.) WPP has bought UK-based Cloud Commerce Group, described as a technology company that helps brands sell and deliver their products across ecommerce platforms and marketplaces globally, including Amazon, ... The post WPP dives deeper into ecommerce with Cloud Commerce first appeared on More About Advertising. |
| Co-op goes live for Christmas – in a community fridge Posted: 30 Nov 2021 01:04 AM PST The Co-op and agency Lucky Generals are eschewing Santa and all his works this year for a tie-up with ITV featuring the Feltham Community Fridge, a place in London where locals can donate and take away food items. With Dermot O’Leary and some local chefs. On transmission it was the first live ad from a ... The post Co-op goes live for Christmas - in a community fridge first appeared on More About Advertising. |
| Trapped: Waitrose ‘Snowed In’ Christmas ad takes a real life twist Posted: 29 Nov 2021 06:33 AM PST The Tan Hill Inn is Britain’s highest pub, and the location for adam&eveDDB’s 2017 “Snowed In” Christmas spot, in which villagers gather for a drink at the 17th century inn and find themselves trapped by the weather into putting on an unconventional festive meal. Now, thanks to Storm Arwen, it’s happened in real life, and ... The post Trapped: Waitrose 'Snowed In' Christmas ad takes a real life twist first appeared on More About Advertising. |
| VCCP’s first work for Honda brings us wheelies in the desert Posted: 29 Nov 2021 03:54 AM PST Honda’s “Power of Dreams” line has had many iterations, and the latest — a pan European effort from VCCP — aims to move away from product-focused marketing and build a connection with consumers. The strategy is sound, and the result is a mixed bag of motorcycle scenarios and motivational quotes, which probably covers most people ... The post VCCP's first work for Honda brings us wheelies in the desert first appeared on More About Advertising. |
| Erste’s Christmas message: ‘believe in tomorrow’ Posted: 29 Nov 2021 03:01 AM PST Can you have a sustainable Christmas? You don’t have much choice if you have an infant following you around upbraiding you for your bad habits. Vienna-based financial services Erste Group usually racks up the views with its Christmas efforts and this piece of winsome animation (winsome animation is big on the continent at this time ... The post Erste's Christmas message: 'believe in tomorrow' first appeared on More About Advertising. |
| How come Vodafone Ireland gets this advertising lark? Posted: 29 Nov 2021 12:53 AM PST Vodafone’s a funny old company: enormous, obviously, but one that’s mostly seemed to struggle with its advertising. Emotion and Vodafone seem strangers, even though it devoted much time and money to a series of such tales starring Martin Freeman a few years back. Maybe Vodafone sounds just too robotic: it began in the mists of ... The post How come Vodafone Ireland gets this advertising lark? first appeared on More About Advertising. |
| Albert Bartlett gives potatoes star appeal Posted: 29 Nov 2021 12:24 AM PST There must be money in potatoes: Albert Bartlett is all over the airwaves in the UK with ‘Make It Extraordinary,’ enlisting a troupe of acrobats in the cause of the not-so-humble spud. Back in 2014 the brand made headlines when chef Michel Roux, of Le Gavroche fame, chose his brand ambassador role for AB over ... The post Albert Bartlett gives potatoes star appeal first appeared on More About Advertising. |
| You are subscribed to email updates from More About Advertising. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
No comments:
Post a Comment