Thursday, November 4, 2021

More About Advertising

More About Advertising


Publicis adds to media hot streak as Zenith wins Lloyds from WPP’s MediaCom

Posted: 04 Nov 2021 03:35 AM PDT

Publicis Media is filling its Christmas stocking early this year, Zenith in the UK winning Lloyds Banking Group from WPP’s MediaCom in a statutory review, ending a 12-year relationship with WPP. Earlier in the week Zenith won ZPG websites Confused.com, Uswitch and Zoopla while Publicis in the US bagged Facebook’s global media. LBG’s chief customer ...

The post Publicis adds to media hot streak as Zenith wins Lloyds from WPP's MediaCom first appeared on More About Advertising.

Boots and Sports Direct go all-out with celebrity stars for Christmas 2021 ads

Posted: 04 Nov 2021 02:49 AM PDT

Sports Direct is a famously cheap and not-very-cheerful retail experience, but this Christmas ad totally reverses that perception. The retailer has shelled out proper money for sports stars including Jack Grealish, Emma Raducanu, Mason Mount and Jessica Ennis in this joyful and very watchable ad by an agency called Mox. It even manages to get ...

The post Boots and Sports Direct go all-out with celebrity stars for Christmas 2021 ads first appeared on More About Advertising.

John Lewis and adam&eveDDB hit top form with Christmas ‘Unexpected Guest’

Posted: 04 Nov 2021 02:36 AM PDT

Lots of us have our fingers crossed that Christmas this year will be as it used to be, Covid permitting of course. Which means connecting relatively freely with others. A normal Christmas means a feelgood John Lewis ad, in the UK anyway, reflecting JL and adam&eveDDB’s ability to capture an aspect of the festival most ...

The post John Lewis and adam&eveDDB hit top form with Christmas 'Unexpected Guest' first appeared on More About Advertising.

Percy Pig comes alive in M&S Christmas campaign featuring Dawn French and Tom Holland

Posted: 04 Nov 2021 02:23 AM PDT

Even though Percy Pig has been around for 30 years and sells 16 million packs a year, Grey and Marks & Spencer are presenting 2021 as his first real Christmas for the purposes of their festive ad campaign. Well, it’s the first year he’s been accidentally brought alive by Dawn French’s Christmas fairy, and voiced ...

The post Percy Pig comes alive in M&S Christmas campaign featuring Dawn French and Tom Holland first appeared on More About Advertising.

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