Ads of the World™ |
- Virgin Media: Chri23rdmas
- PlayStation Australia: PlayStation To Plate
- Toyota: Nora’s Joy
- Toyota: Bookstore
- Teachable: Your passion made Teachable
- Rinascente: Finding Christmas
- Siili Solutions: Hello, Future Friend
- Emirates NBD: The Emirates Constellation
- Diesel: My Way
| Posted: 03 Dec 2021 09:15 AM PST  This festive season, Virgin Media is offering its customers a line-up of must-have prizes, money-can't-buy experiences and a series of tech giveaways in its latest customer campaign. The campaign, titled 'Chri23rdmas' and devised by customer experience agency RAPP, aims to deliver the magic of Christmas day 48 hours early with a whole host of prizes available to win on 23rd December – from VIP box tickets to see Coldplay to an unforgettable trip to Richard Branson's luxury lodge and an exclusive dining experience curated by Jimmy Garcia. British comedian and star of 'Man Like Mobeen', Guz Khan, fronts the gift-giving campaign, reimagining the traditional role of Santa. |
| PlayStation Australia: PlayStation To Plate Posted: 03 Dec 2021 08:45 AM PST  In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched 'PlayStation To Plate', an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation's place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary's and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. |
| Posted: 03 Dec 2021 08:35 AM PST  Toyota continues the holiday spirit with a message of joy later this month with a CGI-developed spot titled 'Nora's Joy,' produced in both English and Spanish. Developed by Conill Advertising, 'Nora's Joy' is the story of a young woman who finds the ability to share her joy in a very magical way. Once she unleashes her emotions, we see her driving her Toyota Tacoma around town, spreading the joy with those around her in a flurry of bright lights lighting up the night sky. The spot includes a unique musical composition called 'Starlight' by Robert DiPietro and produced by Pickle Music. The spot was directed by directing duo Kyra and Constantin, with executive producer Juliette Stern, of Passion Pictures. |
| Posted: 03 Dec 2021 08:29 AM PST  As the holiday spirit sets in, Toyota is celebrating the season of coming together with a special holiday message. 'Bookstore,' the first of two Toyota holiday ads, debuted last night during NBC's primetime special, 'Christmas in Rockefeller Centre,' with a personalised throw from a show host. 'Bookstore' is a 60-second spot that shares the heart warming story of a young girl who gets inspired to collect gently used books from her community to restock her favourite local bookstore after it's devastated by a fire. In the final scene, the girl presents the shop owner with her favourite book, purchased from his bookstore when she was younger, as community members come together to repair his storefront in a gesture of kindness. The shop owner is overwhelmed by the support from the community, especially after seeing that his inventory can be replenished thanks to the generous book donations delivered to him with help from a Toyota Tundra and Toyota Highlander. 'Bookstore' was created by Saatchi & Saatchi and directed by Ted Melfi. |
| Teachable: Your passion made Teachable Posted: 03 Dec 2021 07:40 AM PST  Sibling Rivalry, the independent creative agency known for its work with brands including Nike, HPE, and Lexus, recently developed a new, signature campaign for Teachable, the online platform that empowers more than 100,000 creators to share their knowledge through fully customizable online courses and coaching. Sibling and Teachable partnered to develop the story, messaging, and visuals for the foundational campaign that will inform the brand's voice and style for years to come. "Teachable is on a mission to help creators share their knowledge and transform their expertise into thriving businesses," Lauren Hartstone, Executive Creative Director, Sibling Rivalry, says. "To craft a truly authentic campaign, we went straight to the source: the creators themselves. We spent time learning about their motivations, hesitations, and aspirations. These conversations ensured the campaign reflected the impact Teachable is making on people's lives—creators and their students alike." |
| Posted: 03 Dec 2021 07:08 AM PST  A Christmas tale, a magic travel in stop motion and animation, by the great artist Virgilio Villoresi. |
| Siili Solutions: Hello, Future Friend Posted: 03 Dec 2021 07:00 AM PST  We are not looking for an employee, we are looking for an individual. "Hello, Future Friend" is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film's narrative tells the story of what we're looking for in a new, potential work friend, and what we're offering to them. Together, we make it real. |
| Emirates NBD: The Emirates Constellation Posted: 03 Dec 2021 06:51 AM PST  In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE's iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people and its future with an idea that raises its nation brand among the stars. Creating The Emirates Constellation - the first constellation of stars in the world named after a nation - the team behind the idea analyzed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE. |
| Posted: 03 Dec 2021 06:23 AM PST      Insight: Idea: |
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