Wednesday, December 1, 2021

More About Advertising

More About Advertising


ITV celebs admit ‘It’s been a year’ in Uncommon’s Christmas bid to get Britain talking

Posted: 01 Dec 2021 02:20 AM PST

ITV and Uncommon’s “Britain Get Talking” campaign hits just the right note for Christmas, with this humorous film from Motherland director Simon Hynd. It takes a serious turn at the end without getting preachy. The channel’s favourite celebs have come out to play, with Phillip Schofield, Lorraine Kelly, Helen Worth, Gino D’Acampo and Scarlet Moffatt ...

The post ITV celebs admit 'It's been a year' in Uncommon's Christmas bid to get Britain talking first appeared on More About Advertising.

DDB’s Alex Hesz joins Dentsu in global chief strategy role

Posted: 01 Dec 2021 01:30 AM PST

Dentsu global CEO Wendy Clark has gone back to her former employer DDB to poach a new global chief strategy officer. Alex Hesz, who spent more than 10 years at adam&eveDDB (he joined when adam&eve was still an independent shop), and was promoted to DDB's global CSO last year, has jumped ship. In this new ...

The post DDB's Alex Hesz joins Dentsu in global chief strategy role first appeared on More About Advertising.

“Tis the season to slay it” says Asda’s George

Posted: 01 Dec 2021 01:15 AM PST

Asda’s venerable George fashion brand is showing signs of life under new Asda owners and agency Impero. Now following a successful back-to-school promotion, it’s entering the Christmas lists with some rather surprising guests, including initially trepidatious trans Jabarii. “Tis the season to slay it,” we’re advised, in a celebrating of New York Ball alt culture. ...

The post "Tis the season to slay it" says Asda's George first appeared on More About Advertising.

MSQ adds Elmwood to Holmes & Marchant to create global design contender

Posted: 01 Dec 2021 12:54 AM PST

Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff with offices in the UK, Asia and US. Paul Galesloot from Elmwood will be CEO, ...

The post MSQ adds Elmwood to Holmes & Marchant to create global design contender first appeared on More About Advertising.

Why your donations are important to a free MAA

Posted: 30 Nov 2021 04:01 PM PST

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ...

The post Why your donations are important to a free MAA first appeared on More About Advertising.

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