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- Joint rewrites history for Amazon Prime
- From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past
- Above+beyond makes flying debut for Proper Chips
- From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads
| Joint rewrites history for Amazon Prime Posted: 29 Dec 2021 02:51 AM PST You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry too much about hits and misses – just move on. But the standard of work ... The post Joint rewrites history for Amazon Prime first appeared on More About Advertising. |
| From the MAA Archive: BBH’s John Bartle, Nigel Bogle and John Hegarty – our blasts from the past Posted: 28 Dec 2021 11:02 PM PST Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below this article. Sir John Hegarty is a member of the hugely talented group of UK ... The post From the MAA Archive: BBH's John Bartle, Nigel Bogle and John Hegarty - our blasts from the past first appeared on More About Advertising. |
| Above+beyond makes flying debut for Proper Chips Posted: 28 Dec 2021 01:48 AM PST This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack firm (they’re made from lentils.) We follow the fortunes of Alan the flying cowboy, as you do. Around 20 different artists contributed to the film, directed by Jack Brown. Proper creative director Becky Akers says: ... The post Above+beyond makes flying debut for Proper Chips first appeared on More About Advertising. |
| From the MAA archive: Direct Line’s Piers Newson-Smith picks his Desert Island Ads Posted: 27 Dec 2021 04:02 PM PST Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers Newson-Smith did his duty back in 2019. Piers Newson-Smith is head of brand and digital strategy strategy at Direct Line Group. He was the architect of Direct Line's ‘Fixer’ repositioning and led Green Flag's 2017 ... The post From the MAA archive: Direct Line's Piers Newson-Smith picks his Desert Island Ads first appeared on More About Advertising. |
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