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| 6 Digital Marketing Predictions for the Year 2022 Posted: 29 Dec 2021 07:51 AM PST  Digital marketing predictions by a digital agency in Toronto in the post covid world in 2021 have been about social commerce, web, TV streaming explosion, AI-based automation, etc. All these things were in the trend for the year 2021. Hopefully, these trends will help drive digital marketing to bigger and new heights in 2022.
With stepping into the third year of living in the global pandemic, everything is becoming more digital, and consumers are becoming socially aware. It clarifies that 2022 will be a year of more evolution in digital marketing. Experts are predicting various things for the upcoming year, and if you are a digital marketing enthusiast then you must check these out. Let’s discuss the digital marketing predictions for the year 2022
Customers turning into more conscious individuals will continue to happen in 2022 as a never-ending shadow cast by Covid 19. Brands will improve customer satisfaction, increase brand value, and take sustainable alternatives. Data and people with the right marketing strategies will help brands flourish.
With everything turning digital, brands are now shifting their focus to strengthening customer relationships, i.e., loyalty and value. Companies want a valuable customer base that will serve them a lifetime. Engaging customers with their brand value by entertainment is the mantra of digital marketing for 2022. Cookie-less marketing of products will help in gaining loyal customers. Brand extension with a quality customer experience will help retain customers in the long run.
With a huge customer base online, data security and regulation are still a concern for many. Apple was seen updating its host for privacy changes for the Safari and ios browsers. Increased privacy updates on social platforms are driving more customers than ever before. So it is presumed that 2022 will be the year of privacy-centric brands in digital marketing.
With everything turning online, companies are experiencing a shortage of staff. But automation is helping brands and companies achieve more by doing less. Automation helps you reach your target audience by timely delivering the relevant messages. In combination with automation, AI is a great choice for digital marketers in 2022.
With digital tools and artificial intelligence for growth and revenue generation, marketers will be embracing the culture of analytics to flourish in 2022. Analytics with research-based insights will help in understanding customer needs and wants better.
Social commerce will be seen dominating the market in the year 2022. Brands are making efforts towards increasing social commerce. 67% of brands are already using social commerce to strategize online business. Consumer reviews say that social media’s influence on online shopping had already changed before the pandemic hit the globe. Now people shop a lot more based on social media suggestions. This digital marketing strategy will continue in 2022. So, there goes the six digital marketing predictions for 2022 based on customer review, market studies, and research. The post 6 Digital Marketing Predictions for the Year 2022 appeared first on The Startup Magazine. |
| How To Take Your Cannabis Startup On The Growth Route Posted: 29 Dec 2021 07:37 AM PST  Even as the cannabis industry abounds with opportunities, starting up in the domain is daunting. It takes hard work to establish your brand and gain the trust of your audience. You also have to battle the challenges of legal regulations down the line. The competition in the landscape is harder than you can imagine. You will probably feel like giving up more than once. Expect growth to come after a long struggle, but you can cut through it with the right strategies. Here are the steps you can follow to take your cannabis startup on the growth route.
Double-check the current regulationsStart a business only after researching the prevailing regulations because the industry is highly regulated. Although cannabis is now legal, every state has regulations and rules that companies must stick with. Ideally, entrepreneurs must seek legal advice to ensure they do not flout any of them. It is also crucial to constantly keep an eye on regulations because they can change at any point. Running a compliant business enables you to focus on growth. Measure the market pulseSuccess is also about knowing your market and customers. Measure the market pulse to align your product and service offerings accordingly. Consider the products in demand and tweak your product line. Likewise, your cannabis startup cannot just rely on the dispensary model to succeed during pandemic times. You must provide services like online ordering, doorstep delivery, and curbside pickup to stay in the race. Embrace technologyStartup owners often think they need not go high-tech in the early stages of the business. But technology can be the growth catalyst that takes your startup ahead. It simplifies operations and lets you focus on growth strategies. A software solution like parsl can help you enhance your operations and generate growth. It covers you on fronts like inventory management, compliance, reporting, customer engagement, and more. Embracing technology entails some investment, but it is worthwhile for any cannabis startup. Handle competition smartlyCannabis startups need to go the extra mile to handle competition because it can impede growth. Think beyond quality products and excellent services as your competitors will probably offer the same. Focus on smart strategies to win the trust of your audience and retain your buyers. Educating them with quality content can set your startup apart. You can also run loyalty programs to retain customers for the long haul. Referral programs can boost acquisitions. Be agileSucceeding in the cannabis industry requires agile moves. You cannot wait to follow the regulatory changes because they can land you in deep trouble. Expanding your product line quickly when new products come into the market is also crucial. The pandemic has made it even more crucial to be agile with your operations and marketing tactics. If you fail to evolve fast, buyers will forget about your brand sooner than you imagine. Startup growth in the cannabis industry requires clever thinking and quick action. You cannot miss out on regulations and consumer expectations too. Follow these tips, and your cannabis startup can win on all fronts. The post How To Take Your Cannabis Startup On The Growth Route appeared first on The Startup Magazine. |
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