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Spotify’s year-end ‘Wrapped’ campaign Posted: 01 Dec 2021 08:26 AM PST Spotify unveiled its traditional year-end “Wrapped” campaign, which, as always, digs into the music and podcast streaming platform’s reams of data to take a temperature check of pop culture. The overarching theme this year is that 2021 was totally normal—well, at least when compared to 2020. The work leans heavily on out-of-home executions, which offer witty takes on our collective listening habits, informed by the billions of streams throughout the year. As you can see below, each one references the idea of normalcy in some way—ironically, of course, since the year was far from normal. “We’ve spent a lot of time dreaming about a return to ‘normalcy,’ but as we sat down and began reflecting on this year, we realized there is no such thing as ‘normal’ and that’s something worth celebrating,” says Alex Bodman, global executive creative director at Spotify. “On Spotify, ‘normal’ is whatever you listen to, however you choose to listen to it. We have never been one-size-fits-all and that’s what has always made ‘Wrapped’ so compelling—it’s all about you.” He added. Indeed, along with the OOH, Spotify has also created the most robust in-app “Wrapped” experience yet, including “2021: The Movie” (your most-streamed songs paired with scenes from a movie); a visualization of your “audio aura”; an interactive data-based playing-card game; a “Wrapped” version of the new “Blend” feature, to see how your music taste matches up with friends; and more. The campaign will run across traditional and digital OOH, connected TV, online video, social media and web in 33 markets worldwide. The Spotify app experience will be available in over 100 markets The article Spotify’s year-end ‘Wrapped’ campaign appeared first on World Branding Forum.

Lego gives 20,000 employees three days extra holiday. Posted: 30 Nov 2021 02:01 AM PST Lego, the world's largest toymaker, has awarded its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.  The succession of pandemic-forced lockdowns has seen demand for Lego's signature plastic bricks soar alongside a rapid expansion in China. "The owner’s family wishes to … thank all colleagues with an extra three days off at the end of 2021," the Danish company said in a statement. The family group reported a net profit of more than 6.3bn Danish Krone ($954m) for the first half of 2021 – an increase of 140% on the same period in 2020. Revenues shot up 46% to 23bn kronor in the same period. It had been "an extraordinary year for the Lego Group and our colleagues have worked incredibly hard", the statement said, adding that an unspecified special bonus would be paid to staff in April 2022. With families stuck at home for long periods, Lego said all its market groups delivered double-digit consumer sales growth with products "which appealed to builders of all ages and interests". Top-performing themes included Lego City, Lego Star Wars, and Lego Harry Potter, while ambitious builders can also tackle a 9,090-piece model of the doomed ship RMS Titanic z. The group opened more than 60 new branded stores in the first half of 2021, and more than 40 of them were in China. This brings the total number of Lego retail stores as of 30 June, to 737, with 291 of those located in China. The article Lego gives 20,000 employees three days extra holiday. appeared first on World Branding Forum.

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