Wednesday, January 26, 2022

Ads of the World™

Ads of the World™


thortful: Dolphin

Posted: 25 Jan 2022 09:10 AM PST

UK leading online greeting card marketplace thortful have launched their first major integrated campaign that illustrates the true potential and impact of giving the perfect card to the right person.

The campaign, by independent creative agency isobel, launches with its first TV ad, for Valentine's Day, with the brand line: 'that's really really really really really really really thortful'.

'Dolphin' features a couple who break into their unique language of love (dolphin noises, obviously), triggered by one giving the other a thortful Valentine's Day card. The spot breaks in a Channel 4 Premier Break partnership on 25th January @ 10pm, during Davina McCall's Language of Love. During this initial campaign phase, thortful will launch their new 'really really' sonic branding, with three different film versions appearing in the same ad break.

Part of Collection

Ace & Tate: A Frame for Every Face

Posted: 25 Jan 2022 09:05 AM PST

HALAL Studios, the newly launched creative studio of HALAL Amsterdam, starts the year with a bang - a new campaign for leading Dutch eyewear brand Ace & Tate. 'A Frame For Every Face' is a multimedia campaign, with the film components directed by one of HALAL's most exciting emerging directors Camille Boumans, and photography by acclaimed Dutch photographer Nick van Tiem.

UK government: Get the Jump

Posted: 25 Jan 2022 08:32 AM PST

The government has launched a new integrated communications campaign to help young people make their next step in education and training. "Get the Jump" launches with M&C Saatchi as the lead strategic and integrated creative agency following a competitive pitch last year.

M&C Saatchi, leading a team of agencies across M&C Saatchi Group, has partnered with the Department for Education to develop and deliver a strategic approach and creative proposition for the integrated campaign, which aims to empower young people aged 14 to 19 to make more informed decisions about their future options.

The push is based on the insight that young people want to move forward with their training or education, but they don't feel ready to make a forever decision. Many feel confused or daunted by the post-16 choices landscape, so the campaign sets out to simplify their future options, signpost to further information and help them to feel more confident to make their next step.

The campaign idea, "Get the Jump", is at once a call to action and a promise of progress. Different executions give young people the low down on all their choices, uniting many routes under one new creative banner. With its reassuring tone, the campaign diffuses fears of making the wrong choice, and shows how gaining new skills can help them wherever life might take them.

Bowery Farming: Feel Good Greens

Posted: 25 Jan 2022 07:18 AM PST

Bowery Farming, the largest vertical farming company in the United States, launched its "Feel Good Greens" marketing campaign, inspiring everyone to eat and feel their best. With so much uncertainty in the world, "Feel Good Greens" reassures produce-lovers everywhere that they're making the right choices with Bowery's fresh, pesticide-free, non-GMO, leafy greens. The campaign targets the New York tri-state area and Mid-Atlantic markets, and will run through March. Creative and distribution are led by Colossus.

Dunhuang: DUBBING THE MOVIE

Posted: 25 Jan 2022 07:02 AM PST

Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic.

Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society.

This interactive micro-film was created by two unrelated brands, Dunhuang & Tencent Pictures.
Both businesses were suspended due to the pandemic, but they decided to jointly launch a social entertainment project. Tencent Pictures made 5 famous Dunhuang murals into cartoons for everyone to play the role-dubbing game. Users can share publicly and invite others to watch for only a ticket price of 1 RMB. The "box office income" is all used as Dunhuang mural restoration fund. This allowed two brands to restart their new business models and successfully transformed them into charity ambassadors.

Danon (BebeJunior): AptaKid

Posted: 25 Jan 2022 06:41 AM PST

Definitely thousands of angels are placed within your soul, or else how can someone be so Kind?

Febreze: Only Odor Seen

Posted: 25 Jan 2022 06:20 AM PST

Febreze Print Ad - Only Odor Seen
Febreze Print Ad - Only Odor Seen
Febreze Print Ad - Only Odor Seen

Don't let odor be the only thing they see in the room. Instead of combining air freshener with the odor, Febreze eliminates it.

Open Table: Don't Put Your Reservation On Hold

Posted: 25 Jan 2022 06:14 AM PST

Open Table allows users to make reservations at their favorite restaurants without being put on hold.

Akbari Perfume: Poker Face

Posted: 24 Jan 2022 10:01 AM PST

You always win with POKER FACE.

Ella’s Kitchen: Eat. Play. Love

Posted: 24 Jan 2022 09:50 AM PST

For years, we have been teaching children not to play with their food; Ella's Kitchen, however, has a fresh perspective. In line with their 'Eat. Play. Love.' slogan, the brand preaches that when mealtime is playtime, love for food lasts a lifetime. Its spirited new ad, delivered by Havas London and Great Guns, shows us just that.

The National Library Board (NLB) of Singapore: Wall of Haikus

Posted: 24 Jan 2022 09:11 AM PST

The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus
The National Library Board (NLB) of Singapore Print Ad - Wall of Haikus

The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for the National Reading Movement (NRM) to engage the community and share the love of reading.

As part of the partnership, creative partner Ogilvy Singapore was tasked to create an in-store wall design that could encourage people to read books and download the NLB Mobile app.

The creative team saw an opportunity to create an in-store installation that pays homage to popular Japanese literary culture and encourages reading. NLB worked with MUJI on the launch of a new campaign titled "Wall of Haikus".

World Youth Forum: #Back_Together

Posted: 24 Jan 2022 06:53 AM PST

At March 11, 2020 World health organization declared COVID-19 As a Pandemic, When this happened we all felt the same. A feeling we knew it, but till this day we feel it like first time. This feeling is called FEAR'

Spice: Finding Yourself

Posted: 24 Jan 2022 06:42 AM PST

A woman disappears in the subconscious space to regain her confidence.

Enel X: Enel X shapes the future through electrification

Posted: 24 Jan 2022 06:37 AM PST

Enel X is committed to the electrification process of our country and Sardinia. And it is right in this region that one of the stages of the Extreme E championship takes place. There are different ways to face a journey. One of the best is perhaps to try to change point of view, to see things from another perspective. Moving apparently without a destination. Being inspired, being guided by instinct without fear of losing direction. This is the journey we want to tell. A journey as a metaphor for evolution and progress. A progress that doesn't stop, but ideally continues moving from country to country. We are on board one of the cars involved in Extreme E. The only sound we hear is that of the electric engine: the only energy that can interact with nature.

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