More About Advertising |
- Amazon scores again with a prom through the ages
- Bulchandani moves up to key global role at WPP’s Ogilvy
- Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London
- Specsavers’ $10m Canada launch flaunts a brand new image
- Oatly campaign banned by the ASA for environmental claims
| Amazon scores again with a prom through the ages Posted: 26 Jan 2022 01:37 AM PST Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing that romance ain’t dead, even if you’re getting on a bit. A subject close to Jeff Bezos’ heart presumably, as he’s investing in a new pharma company to counter the effects of ageing. Jeff, as ... The post Amazon scores again with a prom through the ages first appeared on More About Advertising. |
| Bulchandani moves up to key global role at WPP’s Ogilvy Posted: 26 Jan 2022 01:22 AM PST Ogilvy’s Devika Bulchandani has been promoted to, in effect, number two to global CEO Andy Main. Currently global chairwoman of advertising and CEO of Ogilvy North America she will become global president, expanding her remit to cover all five of the agency’s business units: advertising, PR, experience, health, and growth and innovation. Bulchandani (above) joined ... The post Bulchandani moves up to key global role at WPP's Ogilvy first appeared on More About Advertising. |
| Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London Posted: 26 Jan 2022 12:43 AM PST Wieden+Kennedy is ringing the changes in London with Ryan Fisher succeeding Helen Andrews as managing director. MD remains an important post in the W+K empire. Andrews, taking a break from adland, has been in post since 2017. Her successes include leading the Sainsbury’s pitch in 2016. Fisher (above), currently head of growth, is a former ... The post Ryan Fisher takes over from Helen Andrews at Wieden+Kennedy London first appeared on More About Advertising. |
| Specsavers’ $10m Canada launch flaunts a brand new image Posted: 26 Jan 2022 12:00 AM PST Specsavers has become something of an institution in the UK, with "Should have gone to Specsavers" entering the lexicon. In Canada, where the brand has a clean slate, its UK-based in-house agency has gone for an alternative but still humorous approach. The campaign introduces "That's Specsavers Love," in which the language of love is very ... The post Specsavers' $10m Canada launch flaunts a brand new image first appeared on More About Advertising. |
| Oatly campaign banned by the ASA for environmental claims Posted: 25 Jan 2022 04:01 PM PST It's very much a sign of the times that Oatly, a plant-based milk, is one of the highest profile marketers right now — and all the work is done in-house. The brand is innovative and high-spending, but it's also controversial, which has inevitably got it in trouble with the Advertising Standards Authority. Last year's "Help ... The post Oatly campaign banned by the ASA for environmental claims first appeared on More About Advertising. |
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