Thursday, January 27, 2022

More About Advertising

More About Advertising


Nadine Dorries says she will ‘make the UK the safest place in the world to go online’ at Renew conference

Posted: 27 Jan 2022 03:45 AM PST

Culture Secretary Nadine Dorries took a break from bashing the BBC and bigging up Boris Johnson to speak at the ad industry's annual conference about her plans for regulating online advertising. In characteristically upbeat fashion, she offered a rosy picture of the future and boldly promised that the UK would be "the safest place in ...

The post Nadine Dorries says she will 'make the UK the safest place in the world to go online' at Renew conference first appeared on More About Advertising.

Joint and Goodstuff win UK wine retailer Naked Wines

Posted: 27 Jan 2022 02:52 AM PST

Naked Wines, one of the UK's leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff as its UK media planning and buying agency to work on a brief to both deliver a reappraisal of the brand and ensure long-term growth. Naked Wines also operates in the US and Australia. Joint ...

The post Joint and Goodstuff win UK wine retailer Naked Wines first appeared on More About Advertising.

Uncommon gears up for Winter Olympics – now where are they again?

Posted: 27 Jan 2022 01:03 AM PST

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more unpopular as far as the rest of the world is concerned – and there isn’t ...

The post Uncommon gears up for Winter Olympics – now where are they again? first appeared on More About Advertising.

AA WARC: UK adland heads for record £30bn

Posted: 27 Jan 2022 12:29 AM PST

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK's advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October's projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in ...

The post AA WARC: UK adland heads for record £30bn first appeared on More About Advertising.

Why your donations are important to a free MAA

Posted: 26 Jan 2022 06:01 AM PST

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited ...

The post Why your donations are important to a free MAA first appeared on More About Advertising.

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