Friday, January 28, 2022

More About Advertising

More About Advertising


MAA Ad of the Week: Gucci/North Face’s winning TikTok

Posted: 28 Jan 2022 03:13 AM PST

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s no particular evidence of a grand strqtegy (it is fashin after all), let alone “data-driven ...

The post MAA Ad of the Week: Gucci/North Face's winning TikTok first appeared on More About Advertising.

Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year

Posted: 28 Jan 2022 02:33 AM PST

It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the festival bringing families together. Coca-Cola is giving it all barrels in this cross-platform effort across ten markets from Ogilvy Shanghai: from cans to a rather winning film (with artful product placement), games and even a ...

The post Coca-Cola and WPP's Ogilvy get off to winning start with Year of the Tiger for Lunar New Year first appeared on More About Advertising.

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