Tuesday, February 22, 2022

Ad Tech Daily

Ad Tech Daily


VlogBox Selects Publica to Power CTV Header-Bidding Globally

Posted: 22 Feb 2022 09:41 AM PST

Ad Tech DailyVlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for VlogBox along with some of the biggest streaming publishers and smart TV manufacturers in the […]

The post VlogBox Selects Publica to Power CTV Header-Bidding Globally appeared first on Ad Tech Daily.

AudienceRun Partners with ID5 to Increase Publishers’ Monetization in Cookieless Environment

Posted: 22 Feb 2022 09:29 AM PST

The collaboration allows AudienceRun to increase the value of its publishers' inventory New York, Paris and London – AudienceRun, a technology and monetization solution for publishers that leverages AI to deliver intelligent ad formats, is partnering with ID5, the leading identity solution for digital advertising. ID5's identity solution is pioneering the identification of authenticated and […]

The post AudienceRun Partners with ID5 to Increase Publishers’ Monetization in Cookieless Environment appeared first on Ad Tech Daily.

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