Ad Tech Daily

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• AniView Adopts Google’s Multi-Customer Management (MCM) Feature
• LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation
• WPP Recognised in Bloomberg Gender-Equality Index for Fourth Consecutive Year
• Yieldmo Expands into UK Market with New Senior Appointment
• DeepTarget Expands Leadership Team with the Addition of Mark Schwartz as Director of Sales
• Jebbit Announces Record-Breaking Year Helping Brands Solve Their First Party Data Challenges

AniView Adopts Google’s Multi-Customer Management (MCM) Feature Posted: 24 Feb 2022 08:50 AM PST With improved transparency and authorization levels to allow for better data privacy and security, AniView now leverages Google's MCM program to empower hundreds of smaller publishers to channel their brand-safe inventory through its marketplace NEW YORK — AniView (https://www.aniview.com/), a leading provider of holistic, end-to-end Video ad-serving solutions and marketplace for publishers, is now using Google's […] The post AniView Adopts Google’s Multi-Customer Management (MCM) Feature appeared first on Ad Tech Daily.

LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation Posted: 24 Feb 2022 05:54 AM PST Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, Calif. — LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when […] The post LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation appeared first on Ad Tech Daily.

WPP Recognised in Bloomberg Gender-Equality Index for Fourth Consecutive Year Posted: 24 Feb 2022 05:28 AM PST NEW YORK & LONDON — WPP (NYSE: WPP) was named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year. The Index tracks the performance of public companies committed to advancing gender equality in the workplace, and WPP's inclusion in the 2022 GEI is recognition of its progress and achievements in policy development, […] The post WPP Recognised in Bloomberg Gender-Equality Index for Fourth Consecutive Year appeared first on Ad Tech Daily.

Yieldmo Expands into UK Market with New Senior Appointment Posted: 23 Feb 2022 08:34 AM PST Stephen Cutbill joins the advertising technology company in a newly created UK General Manager position LONDON — Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK General Manager. Stephen will spearhead developing and executing the […] The post Yieldmo Expands into UK Market with New Senior Appointment appeared first on Ad Tech Daily.

DeepTarget Expands Leadership Team with the Addition of Mark Schwartz as Director of Sales Posted: 23 Feb 2022 08:28 AM PST HUNTSVILLE, Ala. — DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, today announced the addition of Mark Schwartz as Director of Sales. "I am delighted to lead DeepTarget through its next phase of accelerated growth building on the […] The post DeepTarget Expands Leadership Team with the Addition of Mark Schwartz as Director of Sales appeared first on Ad Tech Daily.

Jebbit Announces Record-Breaking Year Helping Brands Solve Their First Party Data Challenges Posted: 23 Feb 2022 08:20 AM PST Emerges As Market Leader As Privacy Changes Further Accelerate Shift from Third Party Tracking BOSTON — Jebbit ("the company"), the world's leading zero-party data platform, today announced a record-breaking year in performance, doubling revenue with sharp increases in new customer acquisitions, platform users, talent and strategic partnerships. The company has also attracted an array of new […] The post Jebbit Announces Record-Breaking Year Helping Brands Solve Their First Party Data Challenges appeared first on Ad Tech Daily.

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