Wednesday, February 16, 2022

Ads of the World™

Ads of the World™

Payoneer: Work Global. Feel Local.

Posted: 15 Feb 2022 10:20 AM PST

When a logo comes to life: Where your team is physically based is no longer an issue. So why should your global payments be? Work global, feel local.

Subaru Canada: Subaru Forester just got way more wilder

Posted: 15 Feb 2022 08:57 AM PST

For Subaru Canada, family fun is a serious matter. But, to empower family fun, you need a vehicle you trust to enable it. The new Forester and all-new Forester Wilderness do just that.

This month Subaru launches their new Forester campaign with two hero films. 'Way More Funner' features the new 2022 Forester and follows a young family on a journey, experienced through the eyes of young boy, as they head out on a daytrip ending with a mind-blowing discovery. The all-new Forester Wilderness follows a different family as they set out for a journey of epic proportions. The Forester Wilderness, the most capable Forester ever, enables them to go deeper and higher into the mountains in search of big family adventures.

O₂ Deutschland: For Every Home

Posted: 15 Feb 2022 08:45 AM PST

Whether Bauhaus aesthetic, retro-chic, family flat or one-room flat, different personal interiors styles and ways of living are represented in 'Every Home', a fictional apartment building, where Gen Z and Boomers, gamers and Yogis can be found in their homes engaged in activities made possible by O2's high-speed internet.

We are invited into the habitats of the building's residents from the point of view of a Pizza delivery person, who has to visit several apartments before finding 'Alex' and delivering their pizza. We see the very different ways in which residents of different ages and demographics use the internet: people are depicted in their home environments streaming, working, dancing to online radio with smart speakers, uploading videos and much more, demonstrating how everything is possible with O2's high-speed internet.

Madewell: What Are You Made Of

Posted: 15 Feb 2022 07:44 AM PST

Madewell has launched its third installment of "What Are You Made Of" for its Spring 2022 campaign, teaming up with culinary creatives Sohla El-Waylly, Padma Lakshmi, and Antoni Porowski. The campaign was created in collaboration with YARD NYC and meant to inspire authentic self-expression through style and champion creativity.

Madewell celebrates creativity and knows that as your first act of self expression every day, getting dressed sets the tone for whatever you'll be tackling. After all, when you're dressed to feel your best, that energy translates into everything you do, no matter what your craft may be.

Pepsi: Pepsi Flags

Posted: 15 Feb 2022 07:24 AM PST

Our competitor has been the longest continuous partner of the olympic games, so we have never been inside the event.

Until now!

We realized that our brand colors are the most populars in countries flags around the world.

So we designed the flags of these contries that were on Tokio 2021 but with our brand asset. So every time someone was waving this flags, our logo was rising too.

We send this flags to athletes, journalists, fans, influencers. We also rise the flags on the streets of these contries and we even created a Pepsi special edition during the event.

Dacsa Rice: I Know how you did the last Paella

Posted: 15 Feb 2022 06:55 AM PST

To demonstrate the importance of using Dacsa Rice, the brand has created an amusing parody of the mythical teenage horror movies of the nineties, in which four young students make an unforgivable mistake: Cooking a Valencian paella with rice that is not Dacsa, the authentic valencian rice.

Evoiki Zimi: The taste of childhood

Posted: 15 Feb 2022 06:36 AM PST

The taste from childhood is the one you can never forget. I still remember the smell of fresh baked pies, kadaif and yummy croissants that… made me fall in love… from the first bite. They say that the taste of your first big love can last forever. And … luckily sometimes it really does. You will always find the same authentic taste in the fresh dough of Zimi. Now in new recyclable packaging with 3 times less plastic.

We are following the story of two kids, who have grown up with Zimi baked foods. By making a parallel between a past and a present emotional moment, we show that Zimi's authentic taste has remained the same, just like the feeling they remembered it with. It is only the packaging that has changed in appearance and "grown up" for better, the same way our heroes have.

D2 Line: Your two sides together

Posted: 15 Feb 2022 06:30 AM PST

We reveal the duality of the women's personality by showing two women with controversial temperaments and attitude in the life of the big city.

Paddies: What matters is inside

Posted: 15 Feb 2022 06:02 AM PST

Young adults nowadays have their own "taste" about the way they do things in life.
Most times you can't recognise who they really are based on their attitude. But what matters is inside. We can say this also for a snack - it can look colorful, and yummy, but be made in a good way, with good ingredients and unexpectedly tasty feeling. Just like the way Paddies is made.

Novant Health: Tired

Posted: 15 Feb 2022 05:49 AM PST

During this year's Super Bowl, Novant Health ran an ad. Only most people didn't get a chance to see it. It only aired in the market of Charlotte, where Novant Health is based. It wasn't about any product or service. It was about healthcare workers and how attitudes towards these workers have changed dramatically over the past year. At the start of COVID, healthcare workers were celebrated as heroes. In New York City, for example, people banged pots and pans every night to show their appreciation for their services. Fast forward 12 months. Now instead of cheering, people are questioning: "Gimme my antibodies" or "there's no such thing as COVID." Or even worse – many are indifferent. Yet, these same healthcare workers still show up everyday to take care of us.
So Novant Health aired a spot on the biggest stage of the year in its home market to let these workers know how much their efforts are still appreciated.

Part of Collection

SKYN: Vallentine’s Day

Posted: 14 Feb 2022 11:04 AM PST

This Valentine's Day, SKYN® wanted to turn the holiday into Vallentine's Day, a day to celebrate
all types of love and show that the day should be about everyone. Until recently, the holiday
was exclusive to couples, with cheesy rom-coms and "his and hers" products bombarding aisles.
Last year the condom and lubricant brand celebrated different kinds of love through their
campaign, "Pleasure is an Endless Exploration", featuring a cheeky twist on "Head, Shoulders,
Knees, and Toes". This year, in 2022, the brand wanted to bring that sense of freedom to
Valentine's Day and expand it beyond just couples with a new global campaign created by Sid
Lee Paris.

Using the date, 2.14.2022, the brand played off the notion that love doesn't have to be one man
and one woman, there are endless possibilities. 2 queers, 2 trans women, 1 polysexual, 4 binary
women… Valentine's Day shouldn't be exclusive, and SKYN® wanted to center their new
campaign for their bundled products on that notion, with a film that demonstrated their reach
towards all kinds of love. "Valentine's Day has always been a binary heterosexual celebration, it
was about time that a brand ended that by including everyone," explain Sid Lee Paris's Creative
Directors Celine and Clement Mornet-Landa.
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