Ads of the World™

Foot Locker and Nike: House of Hoops Mark of Greatness
Lumin Skincare for Men: Mansplain to Men
Velux: Transforming Spaces
Mustela: Why is it green?
Livlab: Stop the Sleep Crisis
BNY Mellon Wealth Management: Do Well Better
Superdrug: Itty Titty
Samsonite: Conquer New Lands

Foot Locker and Nike: House of Hoops Mark of Greatness

Posted: 03 Feb 2022 04:50 PM PST

Ever since Jordan's 'Jumpman' turned ballers into brands, every basketball fan has wanted their own player logo. But as the sport grew exponentially worldwide, it was still only the game's most elite - like LeBron James, Kobe Bryant and Kevin Durant - that got the chance to have their own signature logo. Until now.

'House of Hoops Mark of Greatness' is a mobile-first, interactive design tool that lets basketball fans create their own, personalised 'player logo' in a few simple steps – with the chance to score their own player edition shoe.

Lumin Skincare for Men: Mansplain to Men

Posted: 03 Feb 2022 12:14 PM PST

"Skincare for men. Mansplained for men." will break next month on TV, CTV, and in digital and social media. This is Lumin's first brand-awareness advertising campaign, and Good Conduct is the company's first B2C creative agency. The shop won the assignment after a credentials pitch last July and is handling brand strategy and production along with creative duties.

Modern men prioritize their mental and physical well-being but ignore one of their most prominent features—their face. They brush their teeth, eat healthy, meditate, and work out to look and feel better yet neglect to incorporate a skincare regimen into their routine. Or, if they do wash up, they figure a bar of soap will do just fine.

The central character in the spots is a humorous skincare guide who busts in on men in their homes to question their stubborn views and beliefs and suggests they try Lumin's products.

Velux: Transforming Spaces

Posted: 03 Feb 2022 12:00 PM PST

Mustela: Why is it green?

Posted: 03 Feb 2022 11:53 AM PST

After several years of R&D, Mustela universal balm was born, resulting from a radical new approach with eco-design and naturalness as the new compass. Why is it green, why is it made with a whole avocado, why in an aluminum tube, why use it? The new universal balm with 3 avocado extracts really has the answer to everything. For its launch, the film directed by Billie Thomassin plunges us into the imagination of a little boy as he discusses with his mother the cream she applies to his cheeks. The campaign is deployed internationally, in film, print and digital.

Livlab: Stop the Sleep Crisis

Posted: 03 Feb 2022 11:21 AM PST

Because politicians must first deal with their sleep issues before they can deal with the world's problems, Livlab came up with a simple way to show how their lack of sleep is affecting us all.

BNY Mellon Wealth Management: Do Well Better

Posted: 03 Feb 2022 11:07 AM PST

When Your Wealth Works Harder, You Can Do Well Better

You deserve a wealth management strategy designed to support your unique goals and pursuits. Meet three BNY Mellon Wealth Management clients who are making an impact, shown here in intimate portraits taken by renowned photographer Nadav Kander.

Superdrug: Itty Titty

Posted: 03 Feb 2022 03:49 AM PST

Superdrug launch new Itty Titty campaign to encourage 18-35 year olds to check their breasts.

With nearly two thirds (64%) of women aged 18-35 years old not checking their chests regularly every month and with 1 in 7 women affected by breast cancer in their lifetime, Superdrug is launching a new unique 'Itty Titty' campaign to encourage people to take control of their health. Its intention is to increase the level of awareness and conversation about breast checking and encourage people to regularly check themselves.

The Itty Titty campaign sees people receive a free Itty Titty sticky leaflet when they order their contraceptive pills from Superdrug Online Doctor or pick up their contraceptive pills from four of Superdrug's pharmacy stores - London The Strand, Battersea, Islington and Manchester-Piccadilly. The leaflet includes 12 pairs of Itty Titty stickers and encourages people to place a pair on each of their pill blister packs as a visual reminder to check their breasts for abnormalities which will help them stay aware of any changes to their chest.