Wednesday, February 16, 2022

Ads of the World™

Ads of the World™

The Palace Museum: RELICS SOLITAIRE “Palace in Your Pocket”

Posted: 16 Feb 2022 08:46 AM PST

The Forbidden City website used to be like a functional library that no one visits, not mobile-friendly.

The scale of the relics is not only a treasure but also a challenge for the production. Without leaving any relics, we must rethink the whole logic and user journey.
We would like to achieve it under a single-page website.

Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each exists in thousands of variations. We enabled AI to study these patterns and created a pattern solitaire code. Every treasure will lead to two different relics with similar code. Fascinatingly, only one interface design is required to start your exploration.

The system will generate your relic footprint and save your browsing history to produce a QR Code save point. Share it on social media, and others can pick up from where you left off to start their own solitaire. The "Palace in Your Pocket" eventually went viral and sparked mass followers on the web.

The pattern is the sharing feature for all relics after long time of research. It shares among different dynasties. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want.

Toyota: Born to Lend a Hand

Posted: 16 Feb 2022 08:38 AM PST

AN EMOTIONAL DOUBLE PAT CONNECTS HISPANICS WITH TOYOTA'S ALL-NEW 2022 TUNDRA

For decades, the Toyota Tundra has been a trusted, dependable partner for Hispanic guests to tackle their toughest jobs on their own terms. The all-new 2022 Tundra extends that rich tradition of reliable performance to help Hispanics leave a true legacy for their family and communities.

This spirit of family-driven togetherness and strength is captured in new advertising developed by Conill for Toyota's "Born For This" marketing campaign. The centerpiece of the Hispanic creative, titled "Born to Lend a Hand," (which debuted yesterday during the Big Game on Telemundo) demonstrates how the all-new Tundra can be depended on in a variety of situations, creating a bond of trust between driver and truck.

Philco Predicta: Hermit

Posted: 16 Feb 2022 08:18 AM PST

Philco was launching Predicta, a new home appliance product line with technology "of the future". And if we are talking about the future and technology, we all have the same concern: a possible rebellion of machines against humanity. For this reason, we launched this line with the first warranty in case of rebellion. In the spot, a scientist that became a hermit warns humanity about the danger of machines. A piece with an epic tone (and why not say it, somewhat worrying) that ended with a reassuring message: Don't worry. If the machines rebel, we'll give you your money back.

ACRA: Pixel Portraits

Posted: 16 Feb 2022 07:58 AM PST

Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated.

This will be the most effective way to witness the progressive loss of identity.

Kodak: SECOND LIFE

Posted: 16 Feb 2022 07:41 AM PST

A portrait film about Laura who finds escape from the grinding city life in a remote horse stable.

Scientology: We Are Giants

Posted: 16 Feb 2022 07:35 AM PST

2022 Scientology Super Bowl Ad

Part of Collection

DStv Nigeria: DStv Auto-Renewal

Posted: 16 Feb 2022 07:30 AM PST

Insight:
Most DStv subscribers aren't consciously aware of when their subscription expires and when they know they ignore it until channel 100 is the only available channel.

Idea:
Don't leave life to chance.

Rationale:
There are certain things in life we humans do not generally leave to chance. This is because we consider these things to be important and ensure we put everything in place to ensure they run smoothly.

We want our subscribers to begin to see their DStv subscription as one of those things. This will be done by sharing spice of life stories that metaphorically communicate the need to take charge of their viewing experience via the Auto-renew feature.

FootJoy: Innovation is a Force

Posted: 16 Feb 2022 07:11 AM PST

An emphasis on innovation, unique product shots and a glimpse of the PGA's elite take center stage in the newest campaign from FootJoy, the leading golf shoe brand for over 100 years. "Innovation is a Force" launches globally this week with a new :30 spot that sits at the center of the initiative.

Meyer Sound: You spoke. We listened. And then we went wild,

Posted: 16 Feb 2022 06:51 AM PST

Advertising agency barrettSF recently launched a global campaign to introduce Meyer Sound's new flagship Large-Format Linear Array Loudspeaker, PANTHER, a compact, lightweight, and energy-efficient yet powerful product for professional musicians. The news comes alongside the announcement of a stadium tour by artist Ed Sheeran, who uses the premium equipment brand and will incorporate PANTHER at every stop.
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