Thursday, February 24, 2022

AlleyWatch

AlleyWatch

BRIGHT Raises Another $600K to Combat the Effects of Alzheimer’s with Light Therapy

Posted: 24 Feb 2022 06:27 AM PST

For those with Alzheimer's, maintaining regular sleep patterns is one of the effects of the disease as research shows it may impact circadian rhythm regularity. Bright light therapy, lighting that's 5x-30x brighter than office lights, has shown to be effective in restoring regularity in the circadian rhythm allowing patients to avoid sleep disturbances and insomnia. BRIGHT is a startup that's focused on therapies for brain health to prevent and decelerate the progression of Alzheimer's. The company's signature product, BEACON40, is a programable light system that pulses at 40 flashes per second, which has been found to be the most effective rate to improve sleep, acuity, memory, and attention. The smart system connects with home devices like Alexa and Google Home and operates in the background passively without requiring patients to do anything incremental to be compliant. A single light unit is priced at $274 and is distributed online with plans to expand into new channels. AlleyWatch caught up with BRIGHT CEO Wendy Bronfin to learn more about the company's mission to be the leading consumer brand for brain health technology, strategic plans, and latest round of funding from investors that include Terry Moore, Charles Huang, Techstars, Martin Medicus, Slava Kuznetsov, Kim and Tom Athan, and Ron Rothman.
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